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Respected Contributor
Posts: 2,362
Registered: ‎03-10-2010

What is Private Label mean at QVC?

I was just watching Jayne Brown and see was showing something from AnyBody.She referred to it as “another private label.” What exactly does that mean, it is owned or associated with QVC? Thinking I have never noticed this wording before.

Honored Contributor
Posts: 15,331
Registered: ‎03-09-2010

Re: What is Private Label mean at QVC?

Private label usually means items especially made for the vendor. I thought Anybody was sold in other places, maybe I am wrong

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Esteemed Contributor
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Registered: ‎03-09-2010

Re: What is Private Label mean at QVC?

Anybody is a QVC brand.

Honored Contributor
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Re: What is Private Label mean at QVC?

A brand owned by QVC.  Denim & Co. is another.  Also called proprietary brands.

New Mexico☀️Land Of Enchantment
Honored Contributor
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Registered: ‎06-11-2011

Re: What is Private Label mean at QVC?

Yes. I also thought Anybody was sold elsewhere until I heard a host presenting it recently and both she and the vendor stated it is exclusive to QVC.
Respected Contributor
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Re: What is Private Label mean at QVC?

Are there any other QVC brands that you know of beside Denim &Co and AnyBody?

Honored Contributor
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Re: What is Private Label mean at QVC?

They don't advertise it but I strongly suspect Susan Graver may be one.

New Mexico☀️Land Of Enchantment
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Registered: ‎04-23-2010

Re: What is Private Label mean at QVC?

 

zuda, the newer activewear line is also proprietary.

 

Smiley Happy

Honored Contributor
Posts: 41,358
Registered: ‎03-09-2010

Re: What is Private Label mean at QVC?

i am pretty sure susan graver is a proprietary brand.

 

anything labeled "in the kitchen with david" is probably a proprietary brand.

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Esteemed Contributor
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Registered: ‎03-16-2010

Re: What is Private Label mean at QVC?


@Kachina624 wrote:

They don't advertise it but I strongly suspect Susan Graver may be one.


 

@Kachina624  Yes, Susan Graver is a privatelabel brand. Also, on this list would be any other brand sold by QVC which you can not buy elsewhere such as: Linea, Wearable Art by Bob Mackie (Bob designs couture clothes, but Wearbale Art is QVC's),  Women with Control (I think Renee sells her Attitudes line elsewhere), Breezies, G.I.L.I., H by Halston (elsewhere the Halston collections are called Halston Heritage), Laurie Felt, Joan Rivers Collectio. Bob Mackie still designs couture clothes, but Wearable Art by Bob Mackie is a QVC private label.  Same for Dennis Basso whose QVC collection is not sold elsewhere. There are more, but these came to mind.