Reply
Honored Contributor
Posts: 33,580
Registered: ‎03-10-2010

Re: What Do You Think of This Marketing Message?

[ Edited ]

@Shanus wrote:

@Lipstickdiva  "I never change after going to the gym" implies no shower, putting coat & beanie on and going about her day. Bad example for our daughters, good for GYN's w/ RX pads. 

 


Do people really read that much into a print ad?  I guess I give people more credit for that.  First I wouldn't pay attention to the ad. Second it certainly wouldn't inspire me to stop showering after working out or make me think it was ok.  I'm still showering after working out. 

Honored Contributor
Posts: 20,228
Registered: ‎03-09-2010

Re: What Do You Think of This Marketing Message?

I like most people sweat when I work out, otherwise what good is a workout? So yes I shower after my workouts and change clothes........I love the coat in the campaign, but the message stinks!!!!Literally..

Honored Contributor
Posts: 31,595
Registered: ‎05-10-2010

Re: What Do You Think of This Marketing Message?

I admit I am not into that athleisure look, not at all.  But when I do see some woman running around town looking like she just got out of spin class, that is exactly what I think.  Eeewwww  She couldn't take the time to shower....lol    Even though I know it's just fashion, women who really do workout don't run around all sweaty with workout aroma.

Honored Contributor
Posts: 18,415
Registered: ‎11-25-2011

Re: What Do You Think of This Marketing Message?

Who are all these people who smell after working out?

If you're eating right, there is no smell. 

 

If your body is that polluted you reek after an hour of moving,

you're gonna smell bad the other 23 hours you're not moving.

Everyone is just too polite to say anything.

Honored Contributor
Posts: 41,959
Registered: ‎03-12-2010

Re: What Do You Think of This Marketing Message?

[ Edited ]

Well, I started at the shoes and went up from there.  I thought, cute outfit.  I then caught the headline - weekend, grabbing a snack.  I thought, girl looks better than I do when I'm grabbing a snack.

 

My opinion of the outfit was established by then. 

 

The girl's hygiene or lack thereof was an afterthought.

There are many elements: wind, fire, water
But none quite like the element of surprise
Respected Contributor
Posts: 3,812
Registered: ‎03-09-2010

Re: What Do You Think of This Marketing Message?

the ad means nothing to me.  i just don't pay attention to any of them unless someone tells me how funny, cute, etc they are.

Esteemed Contributor
Posts: 6,813
Registered: ‎05-29-2015

Re: What Do You Think of This Marketing Message?


@Bird mama wrote:

Well, I started at the shoes and went up from there....


 

@Bird mama

 

Whoda thunk it?!?!  HeartSmiley TongueHeart

 

~~~ I call dibs on the popcorn concession!! ~~~
Honored Contributor
Posts: 9,139
Registered: ‎04-16-2010

Re: What Do You Think of This Marketing Message?

That they smell and not in a good way.