@D Kay wrote:
It appears that "celebrity" lines don't last very long. There have been a number of them over the years. If QVC decides to discontinue the line, making an announcement about that would be kind of awkward.
@D Kay
One reason celebrity lines don't last long is that they aren't supposed to ... just a couple years, at best.
The norm is a line is developed, is received fairly well, and then sells though. No new season is planned, so there's nothing else to sell. It ends.
That is the standard business model for celebrity lines.
Otherwise, they'd have to stop what they're doing and devote full time to the fashion line .... Joan Rivers had to do that because she was SO successful. (I doubt she would have preferred to continue doing stand up comedy to make a buck).
I could be wrong, but I doubt most actresses would actually want to get into the clothing business long term.