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Honored Contributor
Posts: 34,504
Registered: ‎06-11-2011

Selena Gomez To Be Face Of Coach's Fall Fashion Campaign

Honored Contributor
Posts: 11,534
Registered: ‎05-23-2015

Re: Selena Gomez To Be Face Of Coach's Fall Fashion Campaign

They want to grab the young people, and why not. Life goes on , and she is a lovely young woman.🌺

" You are entitled to your opinion. But you are not entitled to your own facts."
Daniel Patrick Moynihan
Respected Contributor
Posts: 3,087
Registered: ‎03-10-2016

Re: Selena Gomez To Be Face Of Coach's Fall Fashion Campaign

I don't see what's wrong with it...

Honored Contributor
Posts: 18,415
Registered: ‎11-25-2011

Re: Selena Gomez To Be Face Of Coach's Fall Fashion Campaign

[ Edited ]

She's a beautiful ambassador.

Hope she restores the classic Coach look.

 

I would 99.9% guess she was chosen, not for her resume,

but for her 70Million Instagram followers.   

 

Just like Kendall Jenner, Selena pays a big part on social media. 

Can't buy advertising like that.

Well...I guess $10MM comes close.

 

Honored Contributor
Posts: 23,670
Registered: ‎05-22-2016

Re: Selena Gomez To Be Face Of Coach's Fall Fashion Campaign

She's one of the most popular people on Instagram. Coach is smart to be having her as a their new face... she is so visible to the young masses. 

Honored Contributor
Posts: 18,415
Registered: ‎11-25-2011

Re: Selena Gomez To Be Face Of Coach's Fall Fashion Campaign

[ Edited ]

@SilleeMee wrote:

She's one of the most popular people on Instagram. Coach is smart to be having her as a their new face... she is so visible to the young masses. 


Really not 'one of'....THE most popular on Instagram.

She holds the record.

That's why I mentioned upthread.....I'm sure that record played a huge part

not only with A contract but a $$$$ contract. 

 

Can't help but think if Harvey the Toad had 100Million Instagram followers,

than Harvey the Toad would be the Face of Coach.  Smiley Tongue

Honored Contributor
Posts: 17,889
Registered: ‎07-03-2013

Re: Selena Gomez To Be Face Of Coach's Fall Fashion Campaign

She's a beautiful young woman.  Good for her.

Honored Contributor
Posts: 34,504
Registered: ‎06-11-2011

Re: Selena Gomez To Be Face Of Coach's Fall Fashion Campaign

IMO it's the wrong demographics for Coach. I just don't associate the brand much with people her age.   I'm in my 60s, love Coach, and don't relate to her at all.  Oh, well, it's not my $10 million being spent!  I wish Coach well with its campaign.  Good luck.

Trusted Contributor
Posts: 1,703
Registered: ‎07-03-2014

Re: Selena Gomez To Be Face Of Coach's Fall Fashion Campaign

that's not surprising because they're already using another young actress - chloe moretz. 

Honored Contributor
Posts: 23,670
Registered: ‎05-22-2016

Re: Selena Gomez To Be Face Of Coach's Fall Fashion Campaign

The millennials are very tuned in to big, expensive name brands and when they get the chance they will spend their money on them. They don't buy a lot, but  they buy a few very expensive items at a time.