Fashion

[Pearlee]

In a $10-million deal!   Really? Selena Gomez?

http://pagesix.com/2016/12/18/selena-gomez-to-be-face-of-coachs-fall-campaign/?_ga=1.220713432.17163...

[QVCkitty1]

They want to grab the young people, and why not. Life goes on , and she is a lovely young woman.🌺

[bri20]

I don't see what's wrong with it...

[sidsmom]

She's a beautiful ambassador.

Hope she restores the classic Coach look.

I would 99.9% guess she was chosen, not for her resume,

but for her 70Million Instagram followers.   

Just like Kendall Jenner, Selena pays a big part on social media. 

Can't buy advertising like that.

Well...I guess $10MM comes close.

[SilleeMee]

She's one of the most popular people on Instagram. Coach is smart to be having her as a their new face... she is so visible to the young masses. 

[sidsmom]

---

@SilleeMee wrote:

She's one of the most popular people on Instagram. Coach is smart to be having her as a their new face... she is so visible to the young masses. 

---

Really not 'one of'....THE most popular on Instagram.

She holds the record.

That's why I mentioned upthread.....I'm sure that record played a huge part

not only with A contract but a $$$$ contract. 

Can't help but think if Harvey the Toad had 100Million Instagram followers,

than Harvey the Toad would be the Face of Coach.  

[GCR18]

She's a beautiful young woman.  Good for her.

[Pearlee]

IMO it's the wrong demographics for Coach. I just don't associate the brand much with people her age.   I'm in my 60s, love Coach, and don't relate to her at all.  Oh, well, it's not my $10 million being spent!  I wish Coach well with its campaign.  Good luck.

[freakygirl]

that's not surprising because they're already using another young actress - chloe moretz. 

[SilleeMee]

The millennials are very tuned in to big, expensive name brands and when they get the chance they will spend their money on them. They don't buy a lot, but  they buy a few very expensive items at a time.