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Max Azria, Fashion Icon and Founder of BCBG has Died

Max Azria, founder of the iconic American fashion brand BCBGMAXAZRIA, died on Monday, May 6, in a Houston hospital, WWD reported. He was 70. According to WWD, the legendary Tunisian-born designer died of lung cancer. 


In 2016, Azria left his namesake line, BCBGMAXAZRIA, as the company was in decline. It filed for bankruptcy in 2017 and was taken over by Marquee Brands, which also owns Body Glove and Bruno Magli.