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Honored Contributor
handygal2
Posts: 10,746
Registered: ‎01-19-2015

J. Crew and Other Retailers Are Missing Out

‎03-06-2017 07:38 AM

Retailers such as J. Crew, Victoria's Secret, and others, are practically ignoring plus-size women (size 14 and up), who make up more than half of the population. It's a $20 billion market. Aerie, on the other hand, caters to women of all shapes and sizes, and it's paying off. 

 

Here's the link to the brief article:

 

http://www.businessinsider.com/plus-size-clothing-big-opportunity-retailers-2017-2

~~Be careful when you follow the masses. Sometimes the 'm' is silent.~~
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Respected Contributor
hoosieroriginal
Posts: 4,520
Registered: ‎03-04-2012

Re: J. Crew and Other Retailers Are Missing Out

‎03-06-2017 07:43 AM

I've never understood this, especially when the average size American woman is, I believe, a size 14 or 16.  They could sure up their profits if they joined in.

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Honored Contributor
depglass
Posts: 14,000
Registered: ‎03-10-2010

Re: J. Crew and Other Retailers Are Missing Out

‎03-06-2017 09:54 AM

Duluth Trading is an example of a company that is getting with the times.  They have casual outdoor type offerings similar to Eddie Bauer and L L Bean.  I once wrote to them asking for plus sizes and others must have also, because they soon started running their line through 2X.  Jockey, however, carries plus size undies, but their leisure wear and bras only go through XL.  Why bother sending me catalogues? 

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