That's new from Chico's. Last year I spent mine on an item already on deep sale - way below $50. With tax, I spent under $14 with that gift. Now, it would have to be over $40 with taxes - still a gift and still good if you already intended to buy something. Not so great as a "fishing lure." which is what all these offers are, imo.
This year I've been on a tear to downsize my wardrobe and jewelry box, so I didn't go near Chico's for months. Same with QVC, Nordstrom, Macy's, and well, name a store and I've avoided them. Just glad to see I didn't miss anything by not going in to use my birthday money.
I know I'll need to start refurbishing my wardrobe pretty soon, but I'm determined to do it very slowly because 2014 has made me realize how true it is how little of what we have we actually wear.