Reply
Highlighted
Honored Contributor
Posts: 10,453
Registered: ‎03-12-2010

Had to happen: the ex-boyfriend shirt

I was looking for plaid shirts and found this delightfully-named (and attractive) shirt called the "Madewell ex-boyfriend shirt" on the Nordstrom site. (The Madewell site has other versions.)

 

I expect some of you have already discovered it.  I wonder when this term was first used on a retail site.   I know "boyfriend shirt" has been around forever, but I hadn't seen "ex-boyfriend shirt" before.  Then again, I wasn't actually looking.  

 

Clever marketing.  I love the name. 

 

Image result for madewell ex boyfriend shirt

Love to be home . . . thus the screen name. Joined 2003.
Highlighted
Trusted Contributor
Posts: 1,488
Registered: ‎11-07-2017

Re: Had to happen: the ex-boyfriend shirt

I like it....as long as an ex-boyfriend doesn't come with it.

Highlighted
Honored Contributor
Posts: 51,619
Registered: ‎03-29-2012

Re: Had to happen: the ex-boyfriend shirt

@Homegirl

In about five years, David Dangle will bring them in a seersucker big shirt.  Cat LOL

Highlighted
Respected Contributor
Posts: 4,944
Registered: ‎04-14-2013

Re: Had to happen: the ex-boyfriend shirt

Evolution.

 

I like this one (A269302):

 

fullsizeoutput_e1.jpeg

 

 

 

Cogito ergo sum
Highlighted
Esteemed Contributor
Posts: 6,049
Registered: ‎03-28-2015

Re: Had to happen: the ex-boyfriend shirt

Like @Homegirl said...clever marketing!

Highlighted
Trusted Contributor
Posts: 1,700
Registered: ‎03-17-2010

Re: Had to happen: the ex-boyfriend shirt

I love Madewell clothes.  Great quality, super comfy.  Love the name of this one too!

Highlighted
Respected Contributor
Posts: 4,861
Registered: ‎01-27-2014

Re: Had to happen: the ex-boyfriend shirt

I wish everyone would drop naming any clothing item with a reference to a guy. Seems sexist to me in a strange, perverted way.

Highlighted
Esteemed Contributor
Posts: 6,497
Registered: ‎03-09-2010

Re: Had to happen: the ex-boyfriend shirt

@Homegirl      Stupid question:  What is the difference between a boyfriend shirt and an ex-boyfriend shirt??? 

Highlighted
Honored Contributor
Posts: 10,453
Registered: ‎03-12-2010

Re: Had to happen: the ex-boyfriend shirt

[ Edited ]

@lolakimono wrote:

@Homegirl

In about five years, David Dangle will bring them in a seersucker big shirt.  Cat LOL


@lolakimono

I was thinking that very thing.  It's not clear whether the name is in popular use or whether they have a legal restriction on its use.  I didn't find that a trademark application was filed.  We shall see.  I kind of hope the Joan Rivers line will be able to use it.  

Love to be home . . . thus the screen name. Joined 2003.
Highlighted
Honored Contributor
Posts: 10,453
Registered: ‎03-12-2010

Re: Had to happen: the ex-boyfriend shirt


@Boehm Collector wrote:

@Homegirl      Stupid question:  What is the difference between a boyfriend shirt and an ex-boyfriend shirt??? 


@Boehm Collector

Since this was my first time seeing the term, I'm not perfectly sure, but it seems, from some of the item descriptions, they are described as even straighter in cut and longer than the "normal" boyfriend shirt.

 

I expect the terms are used very loosely and there may or may not be any difference.  

Love to be home . . . thus the screen name. Joined 2003.