I can't answer for the Genie bras on QVC today, but I can tell you in the past, the ones that I found at BB&B were different. They felt like a completely different material. I loved the ones that I purchased at QVC, but from what I have read with the online reviews, they are different than the ones sold previously.
Just a few months ago, I ordered for the first time from the genie website as they were having a sale, and they had a lot of colors/sizes in inventory. I would NEVER recommend ordering from that website again. I ordered up two sizes from what their website recommended, and the bras were soooo tight, I couldn't breathe. Also, several bras came in one package. The other bras came in a different package and looked and felt like they were different bras. I returned everything, and even contacted their Customer Service department about their sizing. Working with their CS department is a nightmare!
I agree with you about the comfort factor. I really liked the bras that I ordered from QVC several years ago, but I really need new ones. Unfortunately, I've given up on the genie bras.