Fashion

[Chi-town girl]

Does anyone know the Nov GILI TSV item? Was hoping it would be a fashion accessory/giftable item. But per the program guide description, it's something from the Home Collection.

Also, Jill posted info on Facebook about the new GILI/Q fragrance.

G.I.L.I. by Jill Martin - Home Collection

11/08/2019,12am-1am Eastern

Host: Shawn Killinger

[Chi-town girl]

Jill Martin just released her first perfume — and it's the perfect everyday scent

We found your new go-to fragrance.

There's no doubt that Jill Martin knows the latest trends but now she's proving she's just as well-versed at crafting the perfect everyday scent.

The Ambush Makeover and Steals and Deals expert just embarked on her first foray into the world of perfume — and she's completely knocked it out of the park with the alluring Potion 54.

Potion 54 by Jill Martin

 

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At first, you smell a wave of sweet vanilla — the kind that's rich enough to evoke memories of baking cookies, yet warm enough to add a sophisticated edge. The vanilla is then softened by fresh bergamot and crisp waterlily — both of which add a clean twist that transforms it into something totally unique. It's strong while being approachable, which is exactly what Martin had in mind.

"I believe in leading with kindness and leading with warmth and making other people feel comfortable," she told TODAY. "And I think that this sets the tone for that."

The combination is completely addictive, the kind of scent that will have you sniffing your wrist all day long. Better yet, the rollerball comes in a pack of two for under $30, so you can keep one and gift the other!

Like everything Martin puts her name on, Potion 54 was made with love and attention. She started by mixing various oils in her bathroom before finding the perfect signature scent that both she and her fiance could enjoy.

When everyone from friends to celebrities couldn't stop asking what she was wearing, she knew it was time to turn her "love potion" into a perfume she could share with everyone.

"It's immediately inviting," she said while describing it. "Like it immediately evokes a warm, inviting, open sort of dialogue."

Martin teamed up with legendary fragrance creator Robin Burns-McNeill — one of the masterminds behind iconic perfumes like Calvin Klein's Obsession and Eternity — to perfect her homemade concoction and infuse it with the same confident yet subtle vibe as those legendary scents.

[Shanus]

Yep, uh huh. Sure. Really?

[blackhole99]

The fragrace sounds terrific, but if the fragrances are synthetic I'll be able to taste them as soon as it hits my skin. I had to trash a 75 dollar bottle of perfume recently for that reason. 

[Chi-town girl]

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@blackhole99 wrote:

The fragrace sounds terrific, but if the fragrances are synthetic I'll be able to taste them as soon as it hits my skin. I had to trash a 75 dollar bottle of perfume recently for that reason. 

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@blackhole99  I understand and agree about synthetic fragrances. I'm hesitant to buy fragrances without testing them, most have been returned or trashed. A good success for me has been with Skinn Cosmetics fragrance, bought online based on a small sample. 

Looks like Q has a strategy regarding proprietary beauty and fragrances. This was just published yesterday by Glossy:

QVC continues to bet on private-label beauty.

Shortly after releasing its Carmindy beauty line with makeup artist Carmindy Bowyer in September, QVC is launching a fragrance brand with television personality and sportscaster Jill Martin dubbed Potion 54 on Friday. It was co-created with manufacturing and product strategy firm Batallure Beauty. First to roll out is a set of two fragrance rollerballs retailing for $29.75. In the first quarter of 2020, the assortment will expand to include a body wash, a body mist and a body lotion.

“As we think about how to build differentiation, proprietary brands are a big strategic focus for us. There are areas where we think we have the right to win, and the way to do that is to bring storytellers to those white spaces,” said Rob Robillard, vp of integrated beauty at QVC and HSN.

QVC would not disclose how many private-label beauty brands are currently being developed within its formalized partnership with Batallure Beauty, but Potion 54 is its second. Neither company would share the terms of the agreement. Outside of QVC, Balatullure incubated Christian Louboutin Beauté in 2013 and launched direct-to-consumer fragrance brand Henry Rose with Michelle Pfeiffer in April.

Fragrance is an “under-penetrated” area for QVC, said Robillard, and one that has thus far, been dominated by designer houses like Burberry and Guerlain. Niche perfumes continue to be a growth area in the beauty industry, seeing 13% year-on-year growth, thus Potion 54 is a smart way for QVC to participate in the trend. According to NPD data, the designer fragrance segment saw just 3% year over year growth as of August 2019.

Beauty makes up 18% of total QVC sales, and last year, the business’s overall revenue increased to $9 billion  of Qurate Retail Groups $14 billion.. QVC would not disclose its percentage of fragrance sales, only sharing that it sells 186 scents on QVC.com. Within skin care, it sells 428 moisturizers and 960 treatments. Nest Fragrances has been a particular highlight for QVC, said Robillard, and it recently debuted fragrance brand Ellis Brooklyn within its new clean category.

“Because of the trend toward discovery through storytellers and digital channels, QVC is more relevant than ever,” said Robin Burns-McNeill, chairman and co-founder of Batallure Beauty. “Department stores used to anchor fragrance brands, and designer fragrances were so important because their names told the whole story. Today, customers are discerning about who is the face of a brand versus who is the creator of a brand, and they want creators.”

Martin may seem like an unusual choice for QVC, when other brand incubators are banking on millennial and Gen-Z names to round out their product portfolios. Beach House Group released its Florence By Mills brand in partnership with Millie Bobby Brown in August. However, QVC’s 8.3 million viewers are typically 35 to 64 years old. Martin is 43 and has had a relationship with QVC since 2013, with her fashion and accessories line G.I.L.I. In May, that line expanded into the home segment.

“I did not set out to build a beauty brand, but I know women trust me and have been loyal to the lifestyle brand I have been creating,” said Martin. She also said she debuted rollerballs first because of their ability to be on-the-go, which works with her customers’ schedules.

Martin, who has a built-in social following of 470,000 and makes regular appearances on “The Today Show,” will appear on QVC live on Friday. Potion 54 products will be available on QVC.com simultaneously. This in contrast to Carmindy Beauty, which was first sold online in August, prior to an on-air appearance by Bowyer on QVC a month later. Based on the response, QVC deemed her a brand founder that could be built into a mega-influencer.  The line’s tube mascara has been the brand’s best-seller, and Robillard credited its success to QVC not selling any other mascara that offered easy removal.

“We have great national brands within beauty at QVC. Proprietary brands are a small percentage of our business, but an important one,” said Robillard.

[Lipstickdiva]

The TSV is a throw.  It is now available for purchase.

[Chi-town girl]

@Lipstickdiva - thank you! Well...it's a Berkshire throw. It is packaged nicely. I was hoping for something giftable for women/fashion accessory. I'm not gifiting throws this year.

H220414 $40, free shipping. 8 colors/prints

G.I.L.I. by Jill Martin Oversized Luxe Hamptons Throw by Berkshire — QVC.com

[Chi-town girl]

A372952

G.I.L.I. Zip Front Faux Fur Jacket with Hood

[Chi-town girl]

Slippers to match back to the TSV throw. I like the  gray camo (surprise...not ) 

H221038

G.I.L.I. Got It Love It Plush Sherpa Slippers

[Alison Wonderland]

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@blackhole99 wrote:

The fragrace sounds terrific, but if the fragrances are synthetic I'll be able to taste them as soon as it hits my skin. I had to trash a 75 dollar bottle of perfume recently for that reason. 

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You might be interested in Skylar fragrances, @blackhole99 . They make all-natural fragrances and have 6 core scents in bottles or rollerballs. They also have a monthly scent club you can join and get a limited edition rollerball each month. You can get a sample set of the core 6 scents for $20 and use the $20 as a credit toward a purchase.

You might also enjoy Phlur. Phlur has 10 scents now, all organic. You can choose three samples for $18 and you get an $18 credit toward your purchase of a full-size fragrance.