I'm doing a return and have a return form with the usual sticky USPS label (no UPS) plus my info and the order details on the same side. On the reverse are instructions on how to do the return, which are on the back of the order details portion, and the "Enclose This Portion with Your Item(s)" section, which is on the back of the label section. The problem is that the "enclose this portion" doesn't include the order details. That doesn't make sense.
The other problem is that you're supposed to enclose the form in the box, then put on the label (or that's the way I do it and I'd think many people do it that way, too). But you have to remove the label and stick it somewhere temporarily so you can put the rest of the form (and I'm sending the entire form back to be safe) in the box. I usually affix the label to the box across the top where the flaps meet after sealing it. I also tape down the label top and bottom, taking care to avoid covering the bar codes because tape can interfere with the reading.
For my customary practices, having the label on the back of the form that has to go into the box to be sealed is not an improvement and could create problems if the label winds up being attached to other papers, etc., before I get it onto the box.
The instructions need to be clearer, too, because as it reads and given the perforations, people will probably return just the bottom section with return directions, which doesn't have identifying info. There is a separate section in the same area as the label that might embed the info, but the problem with that is the fact that other forms, like HSN's, include a strip with a bar code as a proof of the return that you're supposed to retain. That may lead people to keep this piece. I photocopy everything and retain those copies as documentation, so that's not a problem for me.
I am assuming in all of this that the box with the shipping label, which may include identifiers, is likely to be separated from its contents. Or at least whoever's designing these labels should make that assumption.
Or am I missing some horribly obvious reason this has been done this way, and my brain is what needs the redesign?