QVC brass obviously decided to go for a commercialized promotion of Christmas. For many of us, this is an over-the-top marketing ploy. For me, the Christmas in June, July, and August are a total turn-off. I don't know if this constant Christmas promotion benefits QVC but for me it is a total turn off. I do not watch. For some, perhaps, it's great programming. For others, like me, it's a total turn off.