I don't have a Q card, So I can't comment on their
situation. However, many many companies, offer the best incentives, to new customers.
The cell phone industry is notorious for this. I have been a customer, of, Tmobile for 15 years, new phones come out for instance, Great incentives, for new customers, nothing similar, for us long timers!
I understand the need to continually attract new customers, but loyalty should be appreciated, also.