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Valued Contributor
Posts: 692
Registered: ‎09-06-2011

Re: "QVC for a new generation"


@proudlyfromNJ wrote:

I guess I need to say my 35 year old nephew probably cooks more than anyone I know. Cooks from cookbooks from good chefs. No Mac and cheese. My 30 year old niece cooks all her own food. My  26 year old nephew cooks for himself. Mostly Italian food. 

Everyone here speaks for their own families. No sense talking in generalizations.

 

 


I'm in the 35 - 45 age bracket and I've been cooking most of my life.  It's different in every household.  A lot of young people who do not cook didn't learn as they grew up.  Their parents handled all the cooking and never expected them to participate.  Cooking was a family affair when I was growing up.  

 

I know 20 somethings that cook and 50 somethings that never turn on a stove.  I remember my cousin's son asking for pots and pans when he moved into off campus apartment while in college.  He said it was cheaper to cook for himself.  

Esteemed Contributor
Posts: 7,171
Registered: ‎01-14-2017

Re: "QVC for a new generation"


@Sooner wrote:

@Reever wrote:

@Sooner wrote:

Well, not my favorite chef, not interested so will leave to the new generation.  Which I am certainly NOT!  Woman Very Happy

 

You know, the new generation who COOKS?  Woman Tongue


 

Sadly the art of cooking has been lost on the younger generation.  Many women are now working outside the home. Take out, carry out and prepared foods are the new normal for those under 40. Glad I am considered obsolete but can cook and clean for myself.


@Reever I worked outside the home 45 years, cooked and bought groceries and all. How come people can't now? 


The workplace now places more demands on people's times.  With electronic communicaton available at all times, employees are connected to their workplaces all the time.  Also, people spend a lot of time on their devices for their own pleasure, which we didn't have 25 years ago.

Respected Contributor
Posts: 4,553
Registered: ‎03-14-2010

Re: "QVC for a new generation"


@NYCLatinaMe wrote:

@Sooner wrote:

@Reever wrote:

@Sooner wrote:

Well, not my favorite chef, not interested so will leave to the new generation.  Which I am certainly NOT!  Woman Very Happy

 

You know, the new generation who COOKS?  Woman Tongue


 

Sadly the art of cooking has been lost on the younger generation.  Many women are now working outside the home. Take out, carry out and prepared foods are the new normal for those under 40. Glad I am considered obsolete but can cook and clean for myself.


@Reever I worked outside the home 45 years, cooked and bought groceries and all. How come people can't now? 


The workplace now places more demands on people's times.  With electronic communicaton available at all times, employees are connected to their workplaces all the time.  Also, people spend a lot of time on their devices for their own pleasure, which we didn't have 25 years ago.


 

Devices, cell phones and emails have made people tethered to their job.  Im glad I worked in an era where companies respected their employees and treated them with dignity.  Everyone is so addicted to smart phones now what a difference in the world we grew up in.

Super Contributor
Posts: 298
Registered: ‎02-02-2018

Re: "QVC for a new generation"


@Reever so only women that don't have jobs can cook meals at home?  What an ignorant statement!  This isn't 1950!  Wow ...

 

I'm in my 30s, work a six figure job full-time and cook my meals.  My boyfriend also works full-time and cooks on a regular basis.  Cooking for yourself is not a women only thing.  

Super Contributor
Posts: 298
Registered: ‎02-02-2018

Re: "QVC for a new generation"


@Reever 

qvc won't survive for the long term if they only focus on their older aged customers since those audiences in 10 to 20 years could disappear.  They need to broaden their reach to have a viable business.  It's basic business strategy!

Super Contributor
Posts: 298
Registered: ‎02-02-2018

Re: "QVC for a new generation"


@Johnnyeager 

I can't imagine why anyone would call in to an operator to order something!  It is 2020!  Using the app is super easy and much quicker, plus is more efficient for qvc.

Honored Contributor
Posts: 15,641
Registered: ‎05-01-2010

Re: "QVC for a new generation"


@minimalistWF wrote:


@Johnnyeager 

I can't imagine why anyone would call in to an operator to order something!  It is 2020!  Using the app is super easy and much quicker, plus is more efficient for qvc.


@minimalistWF  I have seen posters here say they only order by phone.

Honored Contributor
Posts: 36,947
Registered: ‎03-10-2010

Re: "QVC for a new generation"


@noodleann wrote:

 Am I the only person reading who finds the assumption that cooking is done by females pretty regressive?

 

The surveys and articles about food procurement trends were done prior to the pandemic. It's likely that many who were previously  happy doing delivery and takeout can no longer afford it and have learned basic cooking by necessity. Be interesting to see the status of things now.

 

I've done a lot of cooking and eating but I've never cooked or eaten a poached egg. Yech.


@noodleann I love poached eggs!  HUBBY made one for me yesterday!  You can poach an egg to any degree of doneness you know.

 

And saying women do most of the cooking may be very regressive thinking while also being TRUE.

 

Any I am not hurt by QVC trying to get the newer younger people on board.  To survive they have to.  It's just a fact of life!  

 

And as far as cost for cooking, I know we spend more cooking at home because we buy great ingredients and eat healthy for the most part and that is expensive.  

 

You can eat out pretty cheap and get a decent meal, but is it great?  Good for you?  Great quality?  Probably not.  Even in some excellent and pricey restaurants the answer is no.

Respected Contributor
Posts: 3,143
Registered: ‎09-30-2010

Re: "QVC for a new generation"

@minimalistWF   Just my thoughts, for whatever they are worth.  

 

There are customers who don't have a home computer and never will.  I didn't until I retired in 2017 and bought a MacBook laptop.

 

I used to order on my breaks and lunch on my work computer and look at the lunchtime specials.  I used to plan some of my vacation days around special theme days like St. Patrick's, or favorite lines:  Nolan Miller,Kenneth J. Lane, George Mackie, All Day Cooking, etc., so I could watch at home and not miss out.

 

Weeknights and weekends I watched Q on TV at home and ordered by phone.  Now, I usually order online because I like to get the Rakuten or other % cashback features but I have still ordered by phone and contacted customer service by phone the one time I had a problem when there was an incorrect food item delivered--a Junior's cheesecake that was the wrong flavor.

 

I agree that Q needs to appeal to the younger generations,  keep things fresh, and acquire new customers so that they keep their business profitable.  

 

We Seniors have changing shopping preferences, too, so I think it beehoves the company to try to keep all their customer demographics satisfied so they will be loyal customers.  Not an easy thing to do in today's shopping environment.

 

I don't want to see Q go the way of Sears who really missed the retail boat as things evolved.  They were on top and did not take advantage of the evolution that was happening, but they could have.  They had the resources, especially their employees, and relationships with suppliers and customers, excellent retail physical locations, catalogues that could have been supplemented with the then online ordering when it was in its infancy, generous credit and layaway policies for their customers--heck their "revolving credit" was genius in the 50s and 60's and in to the 70s.  But they had poor management/ownership when their sad downward spiral started, maybe in mid to late 70's--definitely in the 80's.

 

Anyway, I enjoyed reading your comments as a younger QVC customer, and yes, husbands and wives do both cook and do household things--certainly was the case for me when I married in the mid 70's and worked full time and brought up two children.

 

aroc3435

Washington, DC