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07-20-2020 10:05 AM
I'm a little disappointed because I was hoping it would be a behind-the-scenes tell all. 😂
Instead, it appears to be a workbook format and designed to be a "brand identity guide." It's called Built for Connection, a brand strategy guidebook for businesses who want to "hone in on what makes your brand unique & irresistible above the competition." She shares her signature formula, Brand DNA, and refers to herself as "a Master Brand Storyteller."
D=Discover: The Core of Your Brand's Identity
N=Narrate: Is Your Website Committing These 3 Fatal Communication Errors?
A=Attract: Create Brand Love & Loyalty When You Think Like The Customer
Sounds like it would be a good stocking stuffer for QVC's CEO Mike George. 🤔
On the book's promotion page, it says she "broke a QVC record, selling $54k/min in a 2-hour Beauty Show, contributed to the growth of a $200 million/year beauty company that was later purchased for $1.4 billion." I didn't realize she broke any selling records while at QVC. Anybody remember that?
She's also been working on a Mindset Journal if anyone's interested.
07-20-2020 10:08 AM
@wildcat fan Never a PR fan. Bound to be flop!
07-20-2020 10:21 AM
Actually, I just took a closer look, and it appears she's got a book, Built for Connection, plus the companion guidebook coming out. Looks like she's been busy.
07-20-2020 10:26 AM
@Love my grandkids wrote:@wildcat fan Never a PR fan. Bound to be flop!
@Love my grandkids I wouldn't call myself a fan, but I feel like she's better than some of the current hosts on Q. It will be interesting to see how her book turns out. Might have something good in there for a small or new business owners/managers. I'm curious, though, about her upcoming mindset journal because developing a growth mindset is a trendy topic in education.
07-20-2020 10:27 AM
While I didn't mind her as a host, she didn't strike me as a ground breaking anything. Having said that, she has been gone a long time and I am sure she put all things QVC behind her.
That would be the healthy thing to do in my opinion.
I wouldn't expect any tell all books from any of them.
As I have said about most places I have worked "I could write a book" I am sure we have all said that.
07-20-2020 10:34 AM
Oh brother. Most of them think they have all this wisdom and inspiration to pass on to us.
Hey, I guess if people buy her books, she is the one laughing all the way to the bank.
07-20-2020 10:34 AM
I wish her well with her book (s).
07-20-2020 10:36 AM
I was sorry when Patti was gone from QVC, way more than any of the more recent losses. I don't need a book on any topic, but I wish her well.
07-20-2020 11:09 AM
Not the season for compelling book releases it seems...
07-20-2020 11:22 AM
I liked Patti Reilly! She was ambitious, professional, soft-spoken and yet was among the top salespeople at QVC. She had a gorgeous complexion, beautiful thick hair and worked so hard to slim down while working at QVC.
Her initiative has always been far more than that of a salesperson . . . and she has proved it in her life as a speaker and consultant. QVC was simply a stepping stone for Patti, which she used to her advantage with her goals in mind. She was keeping her future in mind and knew what she really wanted.
I doubt she's ever looked in the rearview mirror! She's doing so much better than most of the former hosts who remain stuck in sales. I wish her continued success.
The only host to write a "tell all" book was Kathy Levine. It sold only on QVC, which was a limited audience. I read a copy many years later; it was not well written and largely meme. Typical Kathy gossip-type stuff, although it must have been true, which could be cruel at times IIRC and IMO.
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