@Pook wrote:
I guess in the end it all depends on what anyone is looking for. I like that there are better clothing choices now rather than the endless parade of conservative, boxy, shapeless, high elastic waist loose baggy pants so I buy clothing here often. There are so many great skincare and makeup brand options available as well as kitchen items. I'm not into bobbles and jewelry or name brand handbags and don't care for decorating stuff. I buy a lot here and like what I buy. If I can't find something here I just look elsewhere. I'm not an impulse buyer and buy what I need and like and don't live to watch QVC for entertainment. I just don't get what some keep saying about variety. The future of tv sales seems to be in showing products over and over throughout the day to get those that are clicking past the channel to stop and watch a presentation. I know I don't have the time to monitor what QVC shows all day and with the program guide can see if there is anything I want to view the presentation on. If more "variety" like some keep saying is actually presented during each day, sales probably will not go up but rather decline. A mere 1% decline in revenues is not indicative of a companu going belly up!! Anyone can find a stat to prove anything they want and none of us are working on the budgeting at QVC to really know the true picture. I would be more inclined to think that revenues are down a mere 1% because of all the constant returns that some keep making (with too many actually worn, washed and not able to be resold). Also those that order food items, eat them and then get a refund since they don't have to return them or those that put items on check hold so no one else can order and then cancel. Probably not that sales are down - just bad customers!
You made a lot of assumptions about returned items, food products wasted, refunds given etc, as the reason sales are down, All things every company deals with.
You said "if I can't find something here, I look elsewhere". That to me says QVC (online?) is your first stop to purchasing? Do you buy the same brans everytime? I would never click on QVC first to find something I want.
If you do your homework, when they seel computers no matter what they say, they are old generations of processors that they throw in a bunch of unwanted, cluttering apps to jack up the price. Cameras? Old models for sure. Clothing? I can get the same styles at much better prices at TJ Maxx for one thing.
My whole point was that to keep current in today's online, tech savvy customer world, you have to be innovative and competitive to grab customers, If I needed a new mattress, I certainly wouldn;t think Oh,, let me see what QVC has for sale.
They are not an online faceless retailer, They are broadcast live on television, to get you to channel flip and stop and see what they are selling and maybe stop awhile and shop.
But if I do that and see D&C, Graver, Josie M, Philosophy and of course LOGO which seems to have a cult following, however does she actually grab any new customers with all that progamming? I keep on going. Thus, no sales from me,