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08-12-2020 10:55 AM
Made In The USA
As part of a $250 billion commitment to supporting American jobs, Walmart is determined to give prospective suppliers opportunities in this tough retail climate. 3,000+ businesses have applied to pitch their products at Walmart's virtual Open Call.
(I copied the article for anyone interested in reading it) ![]()
Aug. 4, 2020
By Laura Phillips, SVP Global Sourcing & U.S. Manufacturing
It’s a been a year of challenges, but in many ways Walmart’s amazing supplier community has helped get America through the first half of the year. In fact, one of the bright spots was watching our suppliers rise to the challenges COVID-19 threw at our nation.
Each year, our Open Call for U.S. Manufactured Products gives entrepreneurs and small businesses an opportunity to join our community of suppliers who help meet the everyday needs of Walmart customers. It would have been an easy decision to cancel the event with everything going on, but we didn’t feel that was the right move for our customers, our communities or the small businesses looking forward to this annual event.
Our merchants were determined to meet the challenge to give prospective suppliers opportunities in this tough retail climate. So, we’re holding our first-ever virtual Open Call on October 1, and it’s shaping up to be an amazing day.
In years past, the Home Office in Bentonville, Arkansas, hosted hundreds of Open Call participants over a couple of days. The lobby and the hallways were jammed with those hoping to make the most of the unique opportunity. This year’s event will be different, but we’re planning an equally exciting program and think making Open Call virtual might give many entrepreneurs who wouldn’t normally make the journey a new opportunity to attend and learn in new ways. In fact, we are thrilled and encouraged to see broader geographic representation among applicants than in previous years, including applicants from 49 states, the District of Columbia and Puerto Rico.
We’ll kick off the day with comments from Walmart’s President and CEO Doug McMillon, Chief Merchandising Officer Scott McCall, other Walmart executives and special guests. We also have a full line-up of informative sessions designed to help suppliers succeed in their businesses, like pivoting to address the challenges of COVID-19 and doing business with Walmart.com, Walmart Marketplace or our private brands.
In addition, we’re opening some sessions to the general public, including current suppliers and other businesses. Sessions about how to access capital to grow your business, manage risk and creating great online content planning will stream live, allowing anyone to watch, regardless of where they are.
We want businesses everywhere to be stronger and better prepared to manage the challenges they may face throughout the course of their business. It’s a day you don’t want to miss!
And just like all the previous Open Call events, our buyers will be meeting with potential suppliers throughout the day – making deals to bring new and innovative products to our customers. A big difference this year, however, is the addition of Walmart Marketplace in a bigger and better way.
As more customers choose to shop online, Walmart has strengthened its position through Walmart.com and Marketplace, with the latter outpacing the company’s overall U.S. eCommerce business. Growing our Marketplace is a strategic priority, and that’s another reason why this year’s Open Call presents such a powerful and unparalleled opportunity to entrepreneurs and small businesses.
Open Call is a unique opportunity for entrepreneurs from all over the country to pitch their U.S. Manufactured products and to reach customers through Walmart stores, Sam’s Clubs and online. We learn about innovative new products, and it helps us fulfill our commitment to help boost job creation and U.S. manufacturing through buying an additional $250 billion in products supporting American jobs by 2023.
There’s already a lot of interest. So far, we are tracking ahead of last year’s submissions with more than 3,000 businesses applying for the opportunity to pitch their products to Walmart buyers and more than 10,000 buyer meetings requested.
Check out our virtual event program and join the conversation on social media with #WalmartOpenCall. It’s one of the most exciting days of the year at Walmart. I hope to “see” you all there!
08-12-2020 11:05 AM
DH formerly worked for a manufacturer who supplied to WM. WM tells the suppliers what they will pay for "X" and if supplier can make a profit, fine. But if supplier cannot make a profit, then too bad. Suppliers will lose money in order to get their product on WM shelves.
08-12-2020 11:12 AM
I think it's great to see efforts to bring USA products to the shelves and I like Walmart. The problem(s) I have are shopping Walmart.com. It seems the products I've shopped for are "open market" and sold by third party vendors and cannot be returned to the store. Return of these items are via Fed Ex and shipping is expensive.
08-12-2020 11:20 AM - edited 08-12-2020 11:20 AM
Yes, as they're attempting positive efforts they're also closing stores! What's going to happen with those American jobs?
08-12-2020 11:24 AM
@ScrapHappy wrote:I think it's great to see efforts to bring USA products to the shelves and I like Walmart. The problem(s) I have are shopping Walmart.com. It seems the products I've shopped for are "open market" and sold by third party vendors and cannot be returned to the store. Return of these items are via Fed Ex and shipping is expensive.
@ScrapHappy whenever I search on Walmart.com, I check the 'Retailer' box to include only Walmart. That way I eliminate the 3rd party vendors --
08-12-2020 11:40 AM
Thanks for the tip! I did not know I could filter out those 3rd party sellers.
08-12-2020 11:41 AM
First time I heard of this event.
The annual event supports the next generation of manufacturers by offering aspiring entrepreneurs the opportunity to meet with Walmart buyers this fall.
This OH winemaker is now sharing Walmart Open Call success. Marisa Sergi CEO at RedHead brands wine attended in 2017 and is now in Ohio and WV Walmart stores

08-12-2020 12:04 PM
QVC used to do the 50 in 50 tour. If indeed this is not just a publicity stunt, it is a wonderful idea. There are some wonderful regional products.
08-12-2020 12:47 PM
@Ibby114 wrote:Yes, as they're attempting positive efforts they're also closing stores! What's going to happen with those American jobs?
There will be more jobs for Americans when Walmart buys "Made in America."
Probably, a lot don't know, Walmart closes low-performing stores every year. They offer employees positions in other stores if they want. There are so many Walmarts around, often within 10 to 20 miles of each other, so if an employee is willing to drive those miles or move closer, they may be guaranteed a job.
At the same time Walmart closes stores, they are building new ones in more lucrative locations.
08-12-2020 01:06 PM
to ScrapHappy--I shop on WM.com BUT I will only buy something that can be returned to the store--I always check that out before I purchase--I find most of the time it says it can be returned to the store--to send anything back to a 3rd party supplier is not something I would ever do--just sayn!--------------------marynj
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