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Honored Contributor
dooBdoo
Posts: 17,606
Registered: ‎06-27-2010

This will leave you speechless

‎02-09-2011 04:36 PM

"Embrace Life" -- an incredibly beautiful and powerful public service announcement:

"... So amid all the disdain for what is normally the pinnacle of advertising each year, the new "Embrace Life" public-service announcement that has been circulating around the Web recently is a breath of fresh air to many. 'This video has gotten a lot of mentions on blogs this week, and now I see why. All I can saw is "WOW,' PixelMaverick.com writes.

The ad, created by the Sussex Safer Roads Partnership in England, is designed to encourage viewers to wear their seat belts. But it doesn't use gasp-inducing fear tactics or cringe-worthy crash scenes.

Instead, it shows a family wrapping their arms around a father to protect him from an accident. It uses love - rather than fear - to get its message across.

'One of the more beautiful public service announcements I've ever seen... A truly artful expression of love," Kate Thorp writes on DivineCaroline.com.' "

http://www.nydailynews.com/money/2010/02/09/2010-02-09_while_super_bowl_2010_ads_underwhelmed_critic...

Few things reveal your intellect and your generosity of spirit—the parallel powers of your heart and mind—better than how you give feedback.~Maria Popova
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