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Super Contributor
shesallthat
Posts: 1,835
Registered: ‎03-09-2010

The One Company That Actually Terrifies Google

‎08-17-2012 08:24 PM

Apple? No.

Facebook? No.

Google's real rival, and real competition to watch over the next few years is Amazon.

Google is a search company, but the searches that it actually makes money from are the searches people do before they are about to buy something online. These commercial searches make up about 20 percent of total Google searches. Those searches are where the ads are.

What Googlers worry about in private is a growing trend among consumers to skip Google altogether, and to just go ahead and search for the product they would like to buy on Amazon.com, or, on mobile in an Amazon app.

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i am this person! when i am looking for something i search on amazon - and i never would have equated it as using it like a search engine. i know that when i order it will come quickly! if for some reason it does not turn up there - then i head to google.

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