The Biggest Change in QVC I've Seen

Sooner · ‎03-10-2010

QVC used to try to sell products that fit the viewers and consumers lifestyle. Now they want to tell us what our lifestyle should be and think we buy for their image of us.

I have been a QVC shopper almost since the very beginning. My mom before me even. And what I see is QVC and other companies and the world in general.

Retail outlets and other groups that affect our lifestyle (charities in particular) now think THEY dictate what lifestyle we aspire to. They think they know better how to spend our money, and what our values should be and sell and promote that to us.

Businesses decide what our donated money should go to. Do they ask us? No. A lot of our money is spent at some groups discretion, not our own.

I think this is beginning to wear on people, and I think people are starting to buy less when retailers push things to us by their image of how we should live and how we should behave rather than thinking about our real lives and what we want, would use and need and what would be a good value for us.

kaydee50 · ‎02-07-2011

By now (age 75) I know what my "lifestyle" is and am not influenced by any "influencer" aka salesperson. A lot of people want to be told what to do. I am not one.

katie1859 · ‎06-25-2022

You are correct, the development is coming from their push to BUY BUY BUY

and their scenarios of what they say we NEED NEED NEED

I don't watch and if I do on a sick day I mute the sound, I tune them out lol.

hopi · ‎03-09-2010

Watched QVC on accident from day 1 (just had a baby and up all the time).

They were actually a consumer advocate in terms of what you were buying.

Kathy Levine would say on all shows and items that this might not be for you if you don't like such and such. She would list a litany of things that you needed to be aware of what you were purchasing. They gave great discounts on well made items you cound not find in store. It was not a scream fest and huge push sales. Nobody picked their feet or shaved their armpits for views. That's the biggest change.

wagirl · ‎03-09-2010

I kind of agree--but then this is a whole new way of life now than even 10 years ago---and these companies NEED to stay relevent to compete and/ or succeed--especialy with social media surrounding everything in life, whether we like it or not. I personally, am not on social media--except for here, so I don't know much of what is hot and what isn't--but I do know that it is the all time monster influencer---lots of exposure, lots of info and TONS of money to be had. I'm not much influenced by misconceptions of what my life style should be---I know what I need to do, for the most part. No one dictates what I should be spending my $$ on or how I live my life---to me, it's more annoying than frustrating---but I do think that it has its good points too. Fortunately, you can still turn it all off, which I do frequently. And now that chaos is rampant--I think most people will be changing their way of life--they will have to--all this is affecting EVERYBODY!!! Just need to be vigilant and do alot of research these days.

Snowpuppy · ‎03-09-2010

Really good analysis and this has been happening for years with nearly all retailers.

My favorite heels for work were Easy Spirits. I asked at a store one day if they had a popular style in stock? Clerk said no, customers ask all the time. They only carry what Corporate tells them to carry.

Fine. I'll shut my wallet.

JeanLouiseFinch · ‎10-03-2011

Excellent observation, @Sooner. I started shopping with HSN in the Capodimonte and London Blue Topaz days. I swear that's all they had spinning around on a pedestal. LOL. I was jealous that my sister-in-law got QVC but I didn't at the time. That changed when we moved.

As for the causes various companies support with a portion of my money, I try to investigate first but I don't always know where it's going so I remain blissfully ignorant. However, when I do find out a company's values and what they support, it will affect my decision to purchase or not purchase. I don't care how much I want something, I won't patronize a company that's going to use my money for something I'm personally against.

FranandZoe · ‎03-09-2010

Very good point! QVC thinks they're an influencer now. Hence the move to Tik Tok.

Still Raining · ‎03-30-2014

QVC has always been driven by sales. Nothing has really changed. Perhaps they are more aggressive in trying to get us to buy. We are free to continue to resist.