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Frequent Contributor
kiddo
Posts: 81
Registered: ‎03-10-2010

PEEPS® - The Next Generation Exploring A New Chocolate Frontier

‎03-19-2011 06:42 AM

Yes !! It's true !!!

News from Bethlehem, PA -- Easter 2011

Bethlehem, PA. Easter 2011— PEEPS® are going where no PEEPS® have gone – to offer fans an unsurpassed chocolate experience. Mixed with, or dipped in, rich milk or dark chocolate, NEW PEEPS® PEEPSTERS® and PEEPS® Chocolate Dipped Chicks will captivate fans.

PEEPS® PEEPSTERS® will offer a high quality chocolate experience with luscious layers of quality milk or dark chocolate enveloping a marshmallow-flavored crème center. Individually wrapped to create a unique and delicious, new bite-sized indulgence, they are available in 11 oz. bags of milk or dark chocolate.

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PEEPS® Chocolate Dipped Chicks: The iconic yellow chick that has been around for over 56 years has a wonderful new look and taste. Just Born has taken the beloved and classic PEEPS® Chick shape, taste and texture and dipped it in creamy milk chocolate or rich dark chocolate. PEEPS® Chocolate Dipped Chicks will allow fans to connect with their past while experiencing the newest, scrumptious PEEPS® treat. Each package contains three PEEPS® Chocolate Dipped Chicks.

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Brian Bachrach, Senior Brand Manager for Seasonal Brands and New Products at Just Born, commented, “We know that consumers will be excited as NEW PEEPSTERS® and PEEPS® Chocolate Dipped Chicks take PEEPS® appeal to a new level. The taste of our PEEPSTERS® will delight PEEPS® fans and, an entirely new audience – chocolate lovers!”

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