I'm trying to figure out how people are viewing QVC when watching their TV sets. If I watch on TV, I can watch on DirecTV satellite on channel 315 and I'm not sure which other channels show Q2 and Q3. The way I watch these days is to go to the website on my iPad and watch the shows on the website. I rarely watch on my TV set anymore.
I think that one reason QVC is not gaining new customers is because of the new ways we watch TV. Many potential customers don't get the opportunity to stumble on a show and watch. When streaming, people often pre choose what they will watch and I don't think they stumble on shows the way that viewers did with cable. I'm just guessing about this and this is why I'm posting.
In the past, viewers watching cable or satellite would stumble on the channel and something would catch their eye. The viewer would stay long enough to watch a presentation and then went back to see another one. A lot of women viewers did this when they were home sick, taking care of someone, were disabled themselves, knew someone that watched and tried it out, or were just channel surfing on cable. A lot of men viewers watched when they were in the market for a new computer or their wives had it on when something of interest to them was on. Viewers often found handy things that were not available elsewhere. The quality and prices were good and people came back. I used to leave QVC on one set all day as background. We also had more TVs back then.