QVC and HSN have been available here on plain ole' over the air tv for years. I think they used to be only on cable, but I've never had cable and never was at home much to watch TV. My late FIL loved them, he had cable up in Mogollon Rim country and ordered house/kitchen stuff all the time. Hmmm, wonder how much of the Q's customer demographic is made up of older retired gentlemen?
By the time a friend introduced me to QVC, I was "mostly" retired and had the time to watch and shop. So easy! Even before Covid, I had cut way back on shopping brick and mortar.
Occasionally I watch their streaming channels from my Roku. I agree, @Mindy D, potential customers are not going to stumble on to QVC as easily while streaming.
Between host issues, seldom having real sales, so many repetitive or similar items, and competition from other online sites, I am not optimistic about QVC achieving much expansion of its customer base.