LOL... I agree, he's out to make the most out of his pillow before the putblic gets sick of it. I have neck and jaw issues and have bought and tossed pillows since my 20's to try and help and tried his My Pillow but I'm afraid it made me worse in the morning (not unusual) but DH loves his!
I actually have found a pillow recently that has actually helped me. It's supposed to have a core of gel and be cool (mine isn't cool, lol!) but the composition of the pillow isn't too hard and it isn't too soft... and after using it for a couple of months it's actually helped me and I'm at a point where I want to buy another one before they're taken off the market....
It's such a personal issue isn't it?
*~"Never eat more than you can lift......" Miss Piggy~*