@Foxxee wrote:
Millennials, those in their 20's and 30's, some reached 40, are in possession of the largest buying power now, so loved Boomer brands are disappearing.
They don't represent all Millennials, just the highest percentage, so for those who say I know Millennials who shop at these stores and for these brands, again it's not all Millennials.
I doubt these iconic brands will disappear soon or all of them will disappear at all.
I would miss Macy's, Nordstrom, Bloomingdale's, Brooks Brothers, Wheaties, the unique sound of a Harley Davidson, and the Budweiser Clydesdales.
What brands would you miss if they disappeared?
Diet Pepsi
Harley Davidson
Twitter
Bloomingdale's
Chicos
Pier 1 Imports
Pizza Hut
Burger King
Marie Callender's
Taco Bell
Starbucks
Subway
Walgreens
CVS
Wheaties
Kellogg's cereals
H&M
Hallmark
Gap
Christopher Banks
Macy's
Nordstrom
JC Penney
Brooks Brothers
Apple iPod
Campbell's Soup
Budweiser
Tiffany
Boston Market
Bose
Ann Taylor
Walgreens
Chico's
Office Depot
This appeared on the Moneywise website.
@Foxxee
Some brands/companies already closed and it wasnt because of lack of appealing to millenials.......Pier 1 wasnt making it and covid convinced them to close their doors....but they have re-emerged as an online retailer ...
Marie Callender's and Boston Market closed their doors here in our Texas city several years ago.....
I never liked Chicos, The Gap, never shopped at Anne Taylor, Brooks Brothers,
Taco Bell and Burger King's food is awful!!!
CVS has lousy customer service, their Pharmacy makes a lot of mistakes and their stores are dirty, thats why I switched to Walgreens.....
I DONT like any brand of beer or diet soft drink....nor motorcycles nor Apple products....
I Do like Macy's, JCP, Starbucks, Hallmark and Walgreens.....and Kelloggs cereals....
It looks like companies are making the same mistakes as broadcast companies and advertisers by appealing to the millenials. According to several business journals millenials are drowning in student loan debt, not into buying a house or a new car, nor is there an interest in home decor, nor are they into expensive clothes, shoes, or handbags....
Their big area of interest is electronics of all kinds, very basic furniture, and they shop for clothes at TJ Maxx and Marshalls....
Who the advertisers should target are those with disposable income---middle age career professionals, empty nesters, and well off retirees (they think all this demographic buys is just pharmacueticals---SARCASM!)....This demographic does tend to stick with reliable tried and true brands! ...Targeting the wrong demographic who have little cash to spend (millenials) is the wrong strategy...And these companies and broadcasters wonder why their audience and profits are shrinking......SMH!!
Someone posted on the Forums that they used to work for the Advertising Dept for HGTV and who they targeted were BOTH the "boomers" with ads for new cars, home remodeling, cruises....and then target the "millenials" with Door Dash, food delivery services where they do the prep and the customer does the cooking, snack foods, and cosmetics.... Perhaps this is the right approach...
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