Another example of someone sleeping at the switch.
I always thought that in retail the object was to move the merchandise. If something doesn't sell you reduce the price to where you make the sale and still make a profit. If an item isn't moving you send it to the outlet or sell to someone buying overstock by the pallet.
You move out the old to make room for more new, fresh inventory.
Who wants to continue to look at the same old, same old?