Community Chat

[Mominohio]

On 3/1/2015 terrier3 said:

On 2/28/2015 mominohio said:

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I think it's a major rip off...spouted by the usual radio bloviators who get a commission for selling this product to people who look up to them.

Not necessary.

This is what it boils down to, if they don't like the messenger, the message must not be accurate or have any value.

People on here would rather chalk it up to 'a rip off' because of those endorsing it rather than research that it covers more than credit cards.

FYI - All the bloviators - on both sides of the aisle - pitch Lifelock.

It's part of the contract between the syndicator and the local stations. The syndicator sells a certain amount of air time to national advertisers. Some of the advertisers choose to enter into agreements where their spots are read LIVE by the hosts of the show. Those live on-air endorsements cost extra - the syndicator AND the host get a share of the sales.

That is why gold companies, Lifelock, etc. was pitched by both the right and left hosts...they actually had the same syndicator who set up these national deals.

If you think these hosts really like Lifelock... - I have a bridge in NYC you might like also!

You have many followers on theses boards who think you an expert in this area, as well as some other topics. They are much too important to trust a nameless, faceless, poster on an obscure forum, but you seem to get such gratification from being accepted as a scholar in these matters.

I find your input neither accurate, most of the time, or genuine, but biased and self serving. Statements like highlighted above, are a perfect example. You can't possibly be in the minds and the finances of said hosts to be able to back up that statement.

It must be wonderful for you to have such a over inflated sense of self, I just warn people who buy in to your constant banter, to beware the advice, and seek to read the postings that link you to actual research, news reports etc. and consider carefully the sources that those come from, as well.

To impart actual experience with a product, program, treatment etc. is fine, but to offer up oneself as an expert on facts, when actual opinions are all that are actually being imparted, is misleading.

[terrier3]

On 3/1/2015 mominohio said:

On 3/1/2015 terrier3 said:

You have many followers on theses boards who think you an expert in this area, as well as some other topics. They are much too important to trust a nameless, faceless, poster on an obscure forum, but you seem to get such gratification from being accepted as a scholar in these matters.

I find your input neither accurate, most of the time, or genuine, but biased and self serving. Statements like highlighted above, are a perfect example. You can't possibly be in the minds and the finances of said hosts to be able to back up that statement.

It must be wonderful for you to have such a over inflated sense of self, I just warn people who buy in to your constant banner, to beware the advice, and seek to read the postings that link you to actual research, news reports etc. and consider carefully the sources that those come from, as well.

To impart actual experience with a product, program, treatment etc. is fine, but to offer up oneself as an expert on facts, when actual opinions are all that are actually being imparted, is misleading.

I worked in radio for 10 years and in cable advertising for another 20 years - most of my business life!

You don't have to be in the minds of radio hosts to discover how syndicated radio shows work and how they are financed. It is a FACT (not an opinion) that syndicated radio shows thrive by keeping a large portion of ad time for themselves to sell nationally. Since talk radio is dominated by listeners 50+, a lot of the national ads are dedicated to reaching that group - hence the gold sellers, seed and food storage people, Lifelock and similar products.

Advertisers pay extra for hosts to read live "endorsements". The syndicators sell the live reads across the board - on all their syndicated shows. Even Ed Schultz (when his show was synicated on radio) had to do gold and Lifelock live reads - whether he agreed with them personally or not. It has little or nothing to do with the hosts' beliefs - they do it as part of their contracts with their syndicators.

Some hosts have written in their contracts the right to also sell their own personal endorsements on other products too. But most of the live reads are similar across all the hosts - because they are paid to say them. Some are more enthusiastic in their reads than others - but all read them because it's their job.

Sorry to have to burst your bubble - but it's the truth and is easy to research if you don't believe me.

BTW - I don't see how stating the truth about how radio works - a field I know VERY well - shows that I have an "overinflated sense of self."

[terrier3]

Lifelock has had to pay out over 12 million dollars for false advertising, isleading claims, etc. - t's a fact -

https://www.techdirt.com/articles/20100309/1455598482.shtml

Or how about this? A state attorney general of VA -

http://bizsecurity.about.com/od/informationsecurity/i/Virginia-Attorney-General-Ken-Cuccinellis-Insi...

[Mominohio]

On 3/1/2015 terrier3 said:

On 3/1/2015 mominohio said:

On 3/1/2015 terrier3 said:

You have many followers on theses boards who think you an expert in this area, as well as some other topics. They are much too important to trust a nameless, faceless, poster on an obscure forum, but you seem to get such gratification from being accepted as a scholar in these matters.

I find your input neither accurate, most of the time, or genuine, but biased and self serving. Statements like highlighted above, are a perfect example. You can't possibly be in the minds and the finances of said hosts to be able to back up that statement.

It must be wonderful for you to have such a over inflated sense of self, I just warn people who buy in to your constant banner, to beware the advice, and seek to read the postings that link you to actual research, news reports etc. and consider carefully the sources that those come from, as well.

To impart actual experience with a product, program, treatment etc. is fine, but to offer up oneself as an expert on facts, when actual opinions are all that are actually being imparted, is misleading.

I worked in radio for 10 years and in cable advertising for another 20 years - most of my business life!

You don't have to be in the minds of radio hosts to discover how syndicated radio shows work and how they are financed. It is a FACT (not an opinion) that syndicated radio shows thrive by keeping a large portion of ad time for themselves to sell nationally. Since talk radio is dominated by listeners 50+, a lot of the national ads are dedicated to reaching that group - hence the gold sellers, seed and food storage people, Lifelock and similar products.

Advertisers pay extra for hosts to read live "endorsements". The syndicators sell the live reads across the board - on all their syndicated shows. Even Ed Schultz (when his show was synicated on radio) had to do gold and Lifelock live reads - whether he agreed with them personally or not. It has little or nothing to do with the hosts' beliefs - they do it as part of their contracts with their syndicators.

Some hosts have written in their contracts the right to also sell their own personal endorsements on other products too. But most of the live reads are similar across all the hosts - because they are paid to say them. Some are more enthusiastic in their reads than others - but all read them because it's their job.

Sorry to have to burst your bubble - but it's the truth and is easy to research if you don't believe me.

BTW - I don't see how stating the truth about how radio works - a field I know VERY well - shows that I have an "overinflated sense of self."

How radio and syndication and advertising works wasn't in question, but again, you try to amaze and daze, but avoid the issue.

The point was you insinuate that the hosts don't really like, approve, or used the product, and you, as highly important as you must have been in 'the business', can't possibly be a mind reader and inside financial adviser to these hosts, so your insinuations that they don't have, use, approve of the products they advertise, is disingenuous at best.

[terrier3]

On 3/1/2015 mominohio said:

How radio and syndication and advertising works wasn't in question, but again, you try to amaze and daze, but avoid the issue.

The point was you insinuate that the hosts don't really like, approve, or used the product, and you, as highly important as you must have been in 'the business', can't possibly be a mind reader and inside financial adviser to these hosts, so your insinuations that they don't have, use, approve of the products they advertise, is disingenuous at best.

I'm not insinuating anything. Usually as part of "live read" endorsements, the hosts get the products being advertised for free.

Whether or not they actually use them...or even like them...is debatable. Some do, and some don't. It doesn't matter. They are paid to read a script. They cannot "opt out" of reading the ad either...it's part of their contract with their syndicator.

None of these live reads are really "live" and off the cuff. Lifelock is part of the financial services industry and ALL advertising in that category is highly regulated. ALL the hosts are reading from pre-approved and legally vetted scripts....some are more enthusiastic than others.

Lifelock has another reason to make sure that the scripts are read verbatim. They have had to pay over 12 million dollars in fines for false advertising in the past and are carefully monitored.

[Spurt]

Both my credit cards are good about calling and texting me about suspicious activity.....when I made a purchase on Amazon my credit card was hacked, my the bank that issued the card, called me and alerted me to it and asked if I had traveled to California because someone was trying to charge over $300 at a Rite Aid....when I told them that was fraudulent, my card was immediately canceled and the charges immediately removed and I quickly got a replacement card. And when my TV went out and I bought another one, I immediately got a text on another bank card making sure this charge was legit. So depending on the bank that issued the card, Am Ex and Visa seem to be on the alert....

And after my experience, I always carefully monitor the activity on my credit cards.

Now if this happens on a debit card it may take slightly longer for your bank to replace the money taken from your account fraudulently.

[Spurt]

On 3/1/2015 terrier3 said:

On 3/1/2015 mominohio said:

How radio and syndication and advertising works wasn't in question, but again, you try to amaze and daze, but avoid the issue.

The point was you insinuate that the hosts don't really like, approve, or used the product, and you, as highly important as you must have been in 'the business', can't possibly be a mind reader and inside financial adviser to these hosts, so your insinuations that they don't have, use, approve of the products they advertise, is disingenuous at best.

I'm not insinuating anything. Usually as part of "live read" endorsements, the hosts get the products being advertised for free.

Whether or not they actually use them...or even like them...is debatable. Some do, and some don't. It doesn't matter. They are paid to read a script. They cannot "opt out" of reading the ad either...it's part of their contract with their syndicator.

None of these live reads are really "live" and off the cuff. Lifelock is part of the financial services industry and ALL advertising in that category is highly regulated. ALL the hosts are reading from pre-approved and legally vetted scripts....some are more enthusiastic than others.

Lifelock has another reason to make sure that the scripts are read verbatim. They have had to pay over 12 million dollars in fines for false advertising in the past and are carefully monitored.

Yep here is an interesting article all about the company....

https://www.truthinadvertising.org/lifelocks-protection-leaves-much-to-be-desired/