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Respected Contributor
Posts: 4,026
Registered: ‎03-12-2010

Judith Ripka Shuts Most Stores in Retail Rethink

Curious about the shoes. I wonder if this will be a QVC exclusive thing.

From JCK:

Over the last year, Judith Ripka has shut most of its retail locations, as it reorients its retail strategy toward a mix of brick-and-mortar locations and shop-in-shops.

The only stores it is leaving open are its store in Long Island, N.Y., and its store on East 62nd Street and Madison Avenue in New York City. It has shut its other store on Madison Avenue, two outlets in Florida, as well as stores in Chicago and Las Vegas.

“The other stores were not performing,” says Robert D’Loren, chairman and CEO of Xcel Brands, which bought the brand in April. “The stores that they had couldn’t have made money under any circumstances. They were just the wrong locations, the wrong footprints.”

He says that when the company refines its product mix, it will decide on a retail strategy.

“We have to get the right product out there and then turn the marketing engine back on,” says D’Loren. “You can’t do your own store unless you have the operating metrics right.”

He says the brand will soon be back in Neiman Marcus, Bloomingdale’s, and likely Saks Fifth Avenue. It also plans to expand the line to other accessories, including handbags, evening bags, and footwear.

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Honored Contributor
Posts: 43,295
Registered: ‎03-09-2010

Re: Judith Ripka Shuts Most Stores in Retail Rethink

her handbags didnt do very well on qvc, did they? they certainly didnt last long and i am still seeing them at the outlets!

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"The world is a dangerous place, not because of those who do evil, but because of those who look on and do nothing." - Albert Einstein
Respected Contributor
Posts: 4,026
Registered: ‎03-12-2010

Re: Judith Ripka Shuts Most Stores in Retail Rethink

Not sure if they sold well or not (never paid attention when they were on air) but it looks like they're all last clicks or clearance here too. I wonder if QVC decided to drop the JR accessories.

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Super Contributor
Posts: 1,085
Registered: ‎03-10-2010

Re: Judith Ripka Shuts Most Stores in Retail Rethink

She no only needs new PRODUCT ideas but new DESIGN ideas. All her stuff looks alike.

Honored Contributor
Posts: 20,163
Registered: ‎04-28-2010

Re: Judith Ripka Shuts Most Stores in Retail Rethink

This decision makes a lot of sense. Less expensive, too. No need to pay high rents for each/all individual JR store(s).

'More or less', 'Right or wrong', 'In general', and 'Just thinking out loud ' (as usual).
Esteemed Contributor
Posts: 7,970
Registered: ‎05-13-2012

Re: Judith Ripka Shuts Most Stores in Retail Rethink

Its so much faster to make large profits on QVC than to have the overhead of stores anywhere. No shop can sell as many items as they do in one hour on the Q. Its all about the bottom line.

Honored Contributor
Posts: 11,095
Registered: ‎03-10-2010

Re: Judith Ripka Shuts Most Stores in Retail Rethink

On 10/7/2014 colliegirls said:

Its so much faster to make large profits on QVC than to have the overhead of stores anywhere. No shop can sell as many items as they do in one hour on the Q. Its all about the bottom line.

Agreed but when the Q is done with you...then what? We know that happens all the time.

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Super Contributor
Posts: 1,375
Registered: ‎05-12-2014

Re: Judith Ripka Shuts Most Stores in Retail Rethink

Sams sells her rings I was told but they are only one size.........they don't have different sizes and I was told from a person that shops at Sams that they are not going to carry her line anymore.

Super Contributor
Posts: 1,375
Registered: ‎05-12-2014

Re: Judith Ripka Shuts Most Stores in Retail Rethink

On 10/7/2014 croemer said:
On 10/7/2014 colliegirls said:

Its so much faster to make large profits on QVC than to have the overhead of stores anywhere. No shop can sell as many items as they do in one hour on the Q. Its all about the bottom line.

Agreed but when the Q is done with you...then what? We know that happens all the time.

I don't know what happens when the Q is one with someone. 100% pure seems to be doing great and some move to HSN.

Honored Contributor
Posts: 20,163
Registered: ‎04-28-2010

Re: Judith Ripka Shuts Most Stores in Retail Rethink

Yes, and less expensive to be a vendor in a dept. store, too. Less overhead, easier to just ship items to stores, etc. Now-a-days, with online capabilities, practically no need for a huge crew of full-time sales reps. All in all, this decision probably (and hopefully) means that prices won't escalate out of control.

'More or less', 'Right or wrong', 'In general', and 'Just thinking out loud ' (as usual).