Reply
Honored Contributor
Posts: 9,426
Registered: ‎07-29-2014

I like it a latte  Woman Wink

 

 

'The most beautiful Starbucks in the world': US coffee chain takes on Italy's espresso masters in their spiritual home with lavish new cafe in Milan

 

  • US coffee giant opening its first store in Italy in former post office in Milan serving nitro coffee and cocktails
  • Customers can watch beans being roasted in a huge bronze cask, eat pizza from a hand-built wood-fired oven, or drink cocktails on the mezzanine-level bar
  • Milan opening is first Reserve Roastery cafe Starbucks has in Europe and the chain hopes to open more stores in Milan this year to tap into lucrative Italian market
  • New cafe has heated marble-topped coffee bar and marks 20 years since Starbucks opened first store in Europe in London's Kings Road

US coffee giant Starbucks is taking on Italy's espresso masters with a lavish new cafe complete with nitro coffee, a heated marble-topped coffee bar, a 22ft high bronze cask, a wood-fired oven and a cocktail bar.

 

Starbucks is opening its first store in Italy on Friday in a cavernous former post office in the Piazza Cordusio square of Milan, where customers can watch the beans being roasted in a huge bronze cask, eat pizza from a hand-built Princi Bar wood-fired oven, or drink cocktails on the mezzanine-level bar.

 

In Italy, an espresso at a coffee bar is usually a quick morning or after-lunch ritual performed standing up. 

 

The outside facade of the Starbucks store in Milan in a cavernous former post office in the Piazza Cordusio square, where customers can watch the beans being roasted in a huge bronze cask and drink cocktails on the mezzanine bar
Employees at work in the Starbucks store in Milan, where the lavish new cafe serves nitro coffee and has a heated marble-topped coffee bar
Customers at the new Starbucks in Milan, which opens on Friday, can watch the beans being roasted in a huge cask while they sip their coffee
Pastries and cakes on display at the first Reserve Roastery Starbucks to open in Europe in Milan, Italy, which will open its doors on Friday
The huge 22ft bronze cask centrepiece at the Starbucks in Milan where customers can watch the beans being roasted

Many neighbourhoods have cafes are practically on every corner, and Italians are on a first-name basis with their trusted barista.

 

Decades ago, Milan's coffee bars inspired the global chain's vision, bosses say. 

 

Now Starbucks is hoping Italian clients will visit its new store, called the Reserve Roastery, for the premium brews and novelties in a country fond of its daily espresso rituals.

 

Italy is Starbucks' 78th global market, and the Milan opening comes 20 years after Starbucks opened its first store in Europe, which was in London in Kings Road in 1998. 

 

The company has described the Milan store as 'the crown jewel of Starbucks global retail footprint' and it says the chain plans more cafes in Milan later this year.

 

Italy is Starbucks' 78th global market, and the Milan opening comes 20 years after Starbucks opened its first store in Europe, which was in London in Kings Road in 1998 
Mixologists make cocktails at the mezzanine-level bar in the new Starbucks in Milan which also serves wood-fired pizza 
'Aperitivo', or pre-dinner cocktail, are Italian traditions in cafes and Starbucks want to tap into that lucrative market
Starbucks described the Milan store as 'the crown jewel of Starbucks global retail footprint' and says the chain plans more cafes in Milan later this year
The new Starbucks in Milan also serves cocktails at a mezzanine-level bar and pizza from a wood-fired oven near the city's cathedral

Milan is also the first place where Starbucks has opened a store in its Roastery format in the untested territory of Europe. 

 

Italians are used to marble counters for coffee bars, but Starbucks boasts that it outfitted its counter tops in the Milan store with heating so they won't feel stone cold on chill days. 

 

The centrepiece of the Milan store is a 22ft (6.5-meter) high bronze cask, which is part of the roasting process.

 

The company also hopes the store's cocktail bar will be an attraction as many who work in Milan, Italy's fashion and financial capital, cherish the tradition of meeting friends or colleagues for an 'aperitivo', or pre-dinner cocktail, often in cafes.

 

A Starbucks employee mixes an iced coffee in the heated marble-topped coffee bar in Milan
At the Reserve Roastery, where they can watch beans being roasted, can sip Reserve coffee or have cocktails at a mezzanine-level bar in a cavernous space that once was a post office near the city's  or cathedral
Employees work at the Starbucks store in Milan, where it is hoped by the chain's bosses clients will linger at Starbucks Reserve Roastery, to enjoy the heating of the marble counters
A waiter serves cappuccini at the Starbucks store in Milan, Italy. Starbucks first opened a Roastery in Seattle in 2014, where the US city that is home to its corporate headquarters, and then second one in Shanghai last year

Starbucks chief design officer Liz Muller told The Associated Press earlier this week that the company's 'not coming to Italy to teach people about coffee. This is where coffee was born'.

 

Instead, Muller said Starbucks 'wanted to come and bring a premium experience that is different to what people in Italy are used to'.

 

She described that formula as including 'many different brewing techniques and a space where we want you to stay longer and relax and enjoy'.  

 

Starbucks first opened a Roastery in Seattle in 2014, where the US city that is home to its corporate headquarters, and a second one in Shanghai last year.

 

Designer Liz Muller described the new formula at the Milan Starbucks as including 'many different brewing techniques and a space where we want you to stay longer and relax and enjoy'
Liz Muller, Starbucks chief design officer, poses in the Starbucks store in Milan, where she said she 'wanted to come and bring a premium experience that is different to what people in Italy are used to'
A waiter adds chocolate to coffee cups, at the Starbucks store in Milan, ahead of its formal opening on Friday
"Smart people learn from everything and everyone, average people only from their own experiences."
Honored Contributor
Posts: 26,931
Registered: ‎05-17-2010

Re: Italian Starbucks - wow!

@feline groovy. OMG. That’d be worth the trip alone. Thanks for the photos.

 

Esteemed Contributor
Posts: 6,577
Registered: ‎06-10-2015

Re: Italian Starbucks - wow!

and only $100 a cup!  Wow how fancy.

The only thing that stays the same is that everything changes.
Honored Contributor
Posts: 12,864
Registered: ‎06-09-2014

Re: Italian Starbucks - wow!

Do my people know how to do it right or do we know how to do it right?  

 

Now if only I drank coffee...

Honored Contributor
Posts: 26,931
Registered: ‎05-17-2010

Re: Italian Starbucks - wow!


@Imaoldhippie wrote:

and only $100 a cup!  Wow how fancy.


 

 

 

@Imaoldhippie   Plus plane ticket. Lol

Honored Contributor
Posts: 9,426
Registered: ‎07-29-2014

Re: Italian Starbucks - wow!

@Shanus:  start planning your vacation in Italy, but don't tell DH the real reason you must hit Milan.  ;-) 

"Smart people learn from everything and everyone, average people only from their own experiences."
Esteemed Contributor
Posts: 7,081
Registered: ‎03-28-2015

Re: Italian Starbucks - wow!

WOWSA

Honored Contributor
Posts: 9,426
Registered: ‎07-29-2014

Re: Italian Starbucks - wow!

@Laura14:  I don't drink coffee either, but do like the scent of it brewing.  Tea has always been my hot beverage of choice.  

"Smart people learn from everything and everyone, average people only from their own experiences."
Honored Contributor
Posts: 26,931
Registered: ‎05-17-2010

Re: Italian Starbucks - wow!


@feline groovy wrote:

@Shanus:  start planning your vacation in Italy, but don't tell DH the real reason you must hit Milan.  ;-) 


 

 

@feline groovy  No way, he’d push me away to get first in line. Guess who had to have a photo taken standing in front of the first Starbuck’s in Seattle...DH. 😂

Honored Contributor
Posts: 12,864
Registered: ‎06-09-2014

Re: Italian Starbucks - wow!

@feline groovy  High five tea sister!