Community Chat

[Chrystaltree2]

I didn't read the article but it's pretty much a no brainer that QVC, HSN and even EVINE sell much, much less jewelry than they did years ago.  Yes, the price of gold and silver has sky rocketed and gemstone prices have risen also.  I think another factor is that the core customer for all shopping channels is the middle aged and older woman.  Well, we've all been watching and buying from shopping channels for many, many years.  We have enough jewelry.  We just aren't buying jewelry the way we did in the past.  How many hoop earrings can one woman own?  How many strands of pearls?  Jewelry doesn't go out of fashion like dresses and shoes do.  Once you own an amethyst ring, you own it for life.  And then there's JTV and even Liquidation Channel.  They only sell jewelry and their prices are lower and they have much wider selection of jewelry to choose from.