NBC did not "lend" the name; ValueVision paid for the rights to use "NBC" to give them credibility. There were scores of consumer complaints.
Gold values went through the roof; that is why the Gold jewelry lines vanished. After a period of time the vendors were coaxed back with their "gold embraced" jewelry. The watches have always been a huge chunk of their programming.
All this happened under Keith R. Stewart's regime, he is being ousted by the Clinton Group. Stewart had been at Q before SHOP. His regime is responsible for the hosts who have left and the push for cosmetic procedures.