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Honored Contributor
Posts: 14,051
Registered: ‎03-09-2010

Headlines Meant to Grab Attention

I never actually taught journalism, but I have taught enough English classes to know how to write a headline to grab a reader's attention. I also wrote articles for papers in high school and college.

 

 

So with the "crop" of younger writers - and I use those words loosely-  today, I have been wondering about some headlines I see. Here's one I saw. I'm going to give you the headline and put the rest of my thoughts in a spoiler format. Let me know what you think!

Headline:  Rob Gronkowski Watches as his Four Brothers Get  Beat Up

 

Spoiler
I was expecting to see an article about his brothers being injured and how he escaped the beating. Instead they were "beat up " by boxer Logan Paul, who will fight Floyd Meriweather this summer. He faced each of Rob's brothers in one of four rounds. When he saw things weren't going well for his brothers Rob stepped in and stopped the match.


So at first I thought, "What a misleading headline!" Then I thought that it DID grab my attention and make me read the article. Is this good journalism or is it what my millennials disdainfully call "click bait"? 
Honored Contributor
Posts: 18,983
Registered: ‎03-13-2010

Re: Headlines Meant to Grab Attention

"News Releases" (a form of advertising) put out by a public relations firm are meant to "grab attention".       

♥Surface of the Sun♥
Esteemed Contributor
Posts: 5,296
Registered: ‎09-18-2010

Re: Headlines Meant to Grab Attention

I think it’s clickbait. And yahoo is full of it. I don’t think we can believe the majority of what we read or hear. There is a lot of lying that goes on, and we don’t have a lot of real journalists anymore.
Honored Contributor
Posts: 8,088
Registered: ‎10-03-2014

Re: Headlines Meant to Grab Attention

[ Edited ]

Misleading headlines are so common I always think there is more to this story.  I'm also skeptical about the content.  The lies, what's twisted, omitted, and true.

 

Your example headline is saying something that's not true to get our attention. It's tricking the reader.  It's deceptive, unethical.  I have no respect for journalists, newspapers, websites, that do that.  

 

 

 

 

 

 

 

 

Respected Contributor
Posts: 2,308
Registered: ‎07-18-2015

Re: Headlines Meant to Grab Attention

My bone of contention is that it is not truthful, but is misleading. All too common now days.

Respected Contributor
Posts: 2,285
Registered: ‎04-25-2020

Re: Headlines Meant to Grab Attention

@beach-mom   Reminds me of when watching a really old movie, probably in black and white, and you see a young boy with his cap on, twisted to one side of his head, holding a copy of the newspaper.  He is walking down a busy street with the front page headline in full view and he is yelling, " Extra, Extra, read all about it.". That is my visual of it.

 

But like as already mentioned, now most things are click bait.  For the most part, getting the latest and greatest news instantly and eletronically.  

 

I personally don't like misleading headlines.  I am one of the few stragglers on my street that still get a daily newspaper delivered.  And many moons ago I, too, wrote for a small newspaper.  📰🗞

I would give everything I own just to have you back again.......David Gates of Bread
Esteemed Contributor
Posts: 6,672
Registered: ‎03-10-2010

Re: Headlines Meant to Grab Attention

That's exactly what they are, misleading, and when published that is exactly what they were meant to be to get our attention.  Works every single time. Woman Very Happy

The moving finger writes; And having writ, Moves on: nor all your Piety nor Wit Shall lure it back to cancel half a Line Nor all your Tears Wash out a Word of it. Omar Khayam
Honored Contributor
Posts: 9,742
Registered: ‎06-10-2015

Re: Headlines Meant to Grab Attention

@beach-mom ............its not just young people today. 

 

Headline attention grabbing has been going on since newspapers began.  Now its on TV, radio and all forms of media.

BE THE PERSON YOUR DOG THINKS YOU ARE! (unknown)
Esteemed Contributor
Posts: 6,602
Registered: ‎03-09-2010

Re: Headlines Meant to Grab Attention

Great topic @beach-mom  I agree with the posters here that it was definitely click bait. Sensationalism at its best in that story. 

Esteemed Contributor
Posts: 7,352
Registered: ‎03-11-2010

Re: Headlines Meant to Grab Attention

24 hours news channels, endless Facebook, Instagram pages, a million YouTube channels and a plethora of streaming........all wanting our attention. So if Cat attacks Lady Gaga gets peoples attention when really a cat batted at her toe they are willing to dumb us all down for their income. I don't fall for it. If it is something that is breaking news we get bombarded with it. Learned the hard way.

Wrong is still wrong just because you benefited from it.