Community Chat

[catlover]

Evine Eyes Studio Space In NY, Beverly Hills, Post Says

October 6, 2016

It appears that Evine is looking beyond the cold, snowy landscape of Minnesota.

The New York Post reported that the No. 3 home shopping network is seeking out studio space in the Big Apple and Beverly Hills.

http://nypost.com/2016/10/06/evine-live-scouting-nyc-beverly-hills-locales-in-bid-to-attract-a-liste...

The goal is to make it easier for celebs to appear on the network to hawk their wares. Seriously, who wants to fly to Minneapolis in the winter?

We suspect that Evine’s newest investors, designer Tommy Hilfiger and record mogul Tommy Mottola, are critical to this plan. They are among a group of investors that just poured $10 million into Evine, cheddar that will apparently foot the bill for new studios.

According to the Post, Evine is looking to have a street-level studio where the public could peer in the see the home shopping network’s broadcasts.

As the tabloid pointed out, this may give Evine a bit of a leg up on QVC and HSN, where vendors have to hoof it to West Chester, Pa., and St. Petersburg, Fla., to appear on-air.

[Tricolor]

Will be interesting to see what changes they may bring to their company. Maybe they can make their shipping more consistent and a little more inline with the other shopping channels. Thank you for the post.

[Caaareful Shopper]

They'll need much more than a $10 million investment.  Real estate square footage and taxes are enormous in New York and Beverly Hills.  Talk about sticker shock compared to Minnesota.  The move does make sense though.

I don't think West Chester, PA is much of a burden for QVC vendors though.  It's an hour and a half drive from NYC, and the really successful vendors buy 2nd homes in PA to negate even that commute.

[Q4u]

The goal is to make it easier for celebs to appear on the network to hawk their wares. Seriously, who wants to fly to Minneapolis in the winter?

Aw come on.... let's see how "tough" these celebs really are....  j/k 

[chrystaltree]

I think moving to either coast would benefit Evine in almost every area.  Yes, it would be easier and more attractive for celebrity vendors.  It would help attract new show hosts.  MN must be a hard sell when they are recruiting show hosts. NYC puts them closer to the show rooms and manufacturers and the fashion industry in general.  Shipping would, no doubt, be faster.  I suppose that open window concept might be attractive to some tourists, like the people who for some odd reason, stand outside in the street on the Today Show.  I never understood that...lol   Who goes to to NYC to peer into a window or stand on a street corner at the crack of dawn to see other people work...lol   And the # 3 shopping channel...I don't see the draw there. 

[Spurt]

Personally I have never liked nor have been drawn to "celebrity" products.....I think basically a celebrity lends their name to a line with little or no input to the product itself......just a way to make a quick buck (I think Joan Rivers was the exception she really knew the design and lines of her clothing and she specifically told the audience what her input was on the designing of her clothes/jewelry etc...)   So basically I don't give a darn on what Evine does to make it easier for their "celebrity vendors" to travel to their studios...................If Evine puts a priority and a ton of money on celebrity endorsements thinking it will help their business, they must really be hard up!....Interesting!

[Nightowlz]

ITA if I had wares to hawk on the sale channels I would not be showing up in the winter to do it. LOL!!!

[itiswhatitis]

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@Spurt wrote:

Personally I have never liked nor have been drawn to "celebrity" products.....I think basically a celebrity lends their name to a line with little or no input to the product itself......just a way to make a quick buck (I think Joan Rivers was the exception she really knew the design and lines of her clothing and she specifically told the audience what her input was on the designing of her clothes/jewelry etc...)   So basically I don't give a darn on what Evine does to make it easier for their "celebrity vendors" to travel to their studios...................If Evine puts a priority and a ton of money on celebrity endorsements thinking it will help their business, they must really be hard up!....Interesting!

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That's not always the case, but it is most of the time.  Serena Williams doesn't lend her name for anything.  She did in fact study the trade.  I can't think of any others (oops Melissa McCarthy too).

There are soooo many though.  Some who pair up with cosmetic companies and more.

Sarah Jessica Parker and her shoes (you will never see them on a shopping channel)

Stella McCartney for Adidas (and her expensive fake leather handbags won't be on any shopping network)

Kylie and Kendall shoes (you might not ever see on a shopping channel.

Paris Hilton

NeNe Leakes

Wendy Williams

Sean John (P Diddy) you won't see on a shopping channel

Guliana Rancic

Vaness Williams

Holly Robinson Pete

Carson by Carson Kressley

Fergie's Fergalicious

Juliana Hough

Michael Buble

Lisa Rinna

Baby Phat (Russel Simmons ~ now defunct) but it had a nice long run

Jennifer Lopez at Kohl's

Jennifer Hudson for New York and Company

Eva Mendez for New York and Company

Carlos by Carlos Santana

Nick Veroses

Gwen Stefani's L.A.M.B. (you will not see on a shopping channel)

Victoria Beckham (you will not see on a shopping channel)

Jay Z (Rockefella) ~ defunct

Beyonce ~ Blue Ivy selling on Nordies (you will not see this on a shopping channel)

Khloe Kardashian Jeans "The Good American" slated for Nordstroms in one week (you will not see on a shopping channel

Another exception to this is Jessica Simpson (we all know she didn't go to any design school but she's doing well under the Vince Camuto umbrella.

[itiswhatitis]

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@catlover wrote:

Evine Eyes Studio Space In NY, Beverly Hills, Post Says

October 6, 2016

It appears that Evine is looking beyond the cold, snowy landscape of Minnesota.

The New York Post reported that the No. 3 home shopping network is seeking out studio space in the Big Apple and Beverly Hills.

http://nypost.com/2016/10/06/evine-live-scouting-nyc-beverly-hills-locales-in-bid-to-attract-a-liste...

The goal is to make it easier for celebs to appear on the network to hawk their wares. Seriously, who wants to fly to Minneapolis in the winter?

We suspect that Evine’s newest investors, designer Tommy Hilfiger and record mogul Tommy Mottola, are critical to this plan. They are among a group of investors that just poured $10 million into Evine, cheddar that will apparently foot the bill for new studios.

According to the Post, Evine is looking to have a street-level studio where the public could peer in the see the home shopping network’s broadcasts.

As the tabloid pointed out, this may give Evine a bit of a leg up on QVC and HSN, where vendors have to hoof it to West Chester, Pa., and St. Petersburg, Fla., to appear on-air.

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If they want to compete with the big two, they will need to step up their fashion game big time.  These two locations will help in that regard.

[cherry]

Does anyone know what the top sales channel is? I feel its Q but I could be wrong. I do think

evine is the poor sister of them all coming in third