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08-04-2019 09:30 PM - edited 08-05-2019 01:32 AM
Using movie and TV celebrities, sports stars and singers do help sell. Younger folks worship them. I guess they figure the product must be exceptional if so and so endorses it.
Many companies use them. QVC has used its share of celebrities in the past. Looks like most didn't work out very well.
No, they never influenced me.
08-04-2019 09:32 PM
"OK - so you want me to spend around $80 for a bag you gave to celebrities free of charge to promote your brand?" ~ @beach-mom
I have no problem with companies that give away their products to promote and endorse their brand. It's much less expensive than many other forms of advertising. It's why cosmetic companies send out pr packages to beauty influencers. It's actually saves them $ in the long run.
08-04-2019 10:48 PM
08-04-2019 11:55 PM
It makes me not want to buy the product. So it's a sales tactic that, for me, fails.
08-05-2019 03:36 AM
08-05-2019 06:11 AM
I don't know how many celebrities actually use Lug bags. It doesn't really matter to me.
They're great travel bags. That should be how they sell the product - not because they were a giveaway in a swag bag.
08-05-2019 06:44 AM
Yes, it does. I immediately decide not to buy that product.
08-05-2019 07:23 AM
No, it doesn't influence me because celebrities normally receive merchandise for free in exchange for displaying it (say, using a handbag) or mentioning it on social media.
08-05-2019 07:48 AM
Nope, I could careless who uses it or wears it. In fact I am just stubborn enough not to buy it because of that.
08-05-2019 08:04 AM
no, and now most "celebs" get sent all that stuff, so to think they are buying it naive at best.
Ami Lugs SAG awards prime example of QVC using this kind of event/person that happened in the past to promote the stuff
chances are LUG gave it away to promote their brand
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