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Honored Contributor
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Re: Does QVC ""get"" who their customers are?

On 12/9/2014 Financialgrl said:

I've always thought QVC caters more to older women. You can hear it on the testimonial phone calls. I'm 60 and don't fall for most of their spiels (but I'm also not a shut in).

But here's what I don't get - if you are going to shop from an online store - do you know how many times I can go to Amazon and find the same things they are hawking on QVC cheaper to begin with and cheaper or free shipping. If you are a shut in - - does it really matter which online store you choose since it's gonna arrive at your front door anyway?

Great point Financialgrl. I always check even TSV's on Amazon and yes if I wanted something Amazon would have it as well...many times at a better price. We are becoming a more savvy shopper and check multiple sites first now-a-days. I guess that spiel is to some how make us feel more special if we buy the item.

But they are here to sell and must have a sale tactic...to up the sells...that is life. It is up to us to check pricing, be able to decide what we can afford to spend and not fall for the statics.

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Re: Does QVC ""get"" who their customers are?

I haven't read any of the responses so this might be a repeat.

IMO QVC hosts aren't just selling a product, they are selling a lifestyle. They are always talking about wearing certain outfits to various parties or activities that simply don't fit a lot of peoples' lives. I don't go to the pumpkin patch. I pick my pumpkin out of a brown box at Aldi.

I don't have people pop into my home for whom I would need a gift and I don't get invited to parties unexpectedly and need to take a gift.

I don't entertain in my home at Christmas or any other time other than a few relatives over on x-mas eve. I don't attend holiday parties either.

I don't have children who are all out of school on a snow day and out sledding with their friends who then all come piling into my home so I can offer them hot cider or hot chocolate from my Keurig.

I think the hosts tell these stories making it seem like if you buy these items, you are going to also buy this lifestyle.

Honored Contributor
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Re: Does QVC ""get"" who their customers are?

Exactly Lipstick.

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Re: Does QVC ""get"" who their customers are?

LipstickDiva, I agree with everything you said.
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Re: Does QVC ""get"" who their customers are?

On 12/9/2014 Marienkaefer2 said: QVC sells a fantasy. "Madison Ave, 5th Ave, Hamptons, moneyed look, ladies who.lunch," etc. It's all designed to sell their products so the ordinary middle class person will buy into that fantasy. You really shouldn't take it so seriously.

I agree. And include youth in that.

I saw an elderly woman wearing the Legacy mini skirt with the leggings. I was, well… speechless. But it worked for her and that's all that mattered.

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Respected Contributor
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Re: Does QVC ""get"" who their customers are?

The Q knows exactly who their customers are and how to get them to buy. The fact that you watch the shows and order proves that.

'I refuse to engage in a battle of wits with an unarmed man'.......Unknown
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Re: Does QVC ""get"" who their customers are?

On 12/9/2014 LipstickDiva said:

I haven't read any of the responses so this might be a repeat.

IMO QVC hosts aren't just selling a product, they are selling a lifestyle. They are always talking about wearing certain outfits to various parties or activities that simply don't fit a lot of peoples' lives. I don't go to the pumpkin patch. I pick my pumpkin out of a brown box at Aldi.

I don't have people pop into my home for whom I would need a gift and I don't get invited to parties unexpectedly and need to take a gift.

I don't entertain in my home at Christmas or any other time other than a few relatives over on x-mas eve. I don't attend holiday parties either.

I don't have children who are all out of school on a snow day and out sledding with their friends who then all come piling into my home so I can offer them hot cider or hot chocolate from my Keurig.

I think the hosts tell these stories making it seem like if you buy these items, you are going to also buy this lifestyle.


Lipstick, I do agree about them selling a lifestyle. But.......for all those who relate to your post and lifestyle, there are many who DO those things the Q talks about.

I do go/have gone pumpkin picking even though my child is an adult. We adults got together for a fall fun day and picked pumpkins and apples for ourselves.

I do entertain in my home and go to get-togethers/parties at other people's homes. Sometimes it is to watch a movie/game/tv event. It doesn't have to be a big deal. Just a way for us to be with our friends. Sometimes I bring a little something/gift, other times I don't.

When my son was in high school, and even now when he comes home from college, my house is the get-together house. My son has entertained here before heading out for the night with friends.

I also think some watch/go online for ideas. With all the social media sites the Q is on, you can get ideas and make them your own.

I don't watch or purchase from the Q for myself. When I have made a few purchases over the years, it has been for others. I have also bought gift cards for those who enjoy shopping from the Q.

Most anything I see on line or hear about can be purchased on other sites for less.

I think they appeal to a larger variety of people than mentioned on this thread.

jmo, of course.

You can take the girl out of Jersey, but you can't take Jersey out of the girl. Jersey Girl living in CNY.
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Re: Does QVC ""get"" who their customers are?

At one time QVC or all shopping channels were considered for old women back when they had the dolls, froo froo home deco stuff, crafts and lots of jewelry. Many younger now are finding all the beauty items here and have started shopping here - not for clothes of course but beauty.

I don't understand how other rave about finding cheaper prices than here on Amazon as I have rarely found Amazon to have anything I wanted to purchase here at a lower price - even with Prime and free shipping. I wanted a Dyson Animal DC 39 and here it is $349.98 with free shipping. The cheapest on Amazon was $369 plus $16.29 shipping and handling. The price for one with prime was $399 and neither had 5 attachments!! I don't even bother to check anymore and waste my time! I don't usually shop many other online places if I can get it here because of the return policy and the great CS I have always encountered.

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Registered: ‎12-08-2014

Re: Does QVC ""get"" who their customers are?

I totally disagree. I find myself shopping at QVC more now than I ever did before because the prices are so incredibly reasonable. And I've become addicted to having items delivered right to my door in 5 or 6 days. I've been a QVC customer almost from the very beginning but now almost everything I buy comes from either QVC or Amazon. My sisters, my friends, several co workers; we are all QVC shoppers. It's an amazing experience. I love it and I love the prices. Having said that, I have to say that I have never been a Target, Walmart type of shopper. That matters because a $40 tee shirt is reasonable to me but it probably isn't to someone who shops at Sears or Target. Value is always relative. What is expensive to one person is inexpensive to someone else. I believe that QVC's target customer is the woman in her 40's to 60's who has the money to buy what she wants and likes the convenience of shopping from home or from her computer or tablet. We've done the "mall" thing and it no longer meets our needs. We want fashions and jewelry and makeup and skincare that are intended for middle aged women. Don't forget the programming is a SALES PITCH, just like the ads in the glossy women's magazines. The programming is meant to draw us in, it's meant to catch our attention. You aren't supposed to actually believe every word that comes out of show hosts mouth...lol That's just silly.

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Re: Does QVC ""get"" who their customers are?

I don't know many retailers who aren't about selling fantasy. Perhaps Walmart? But I don't aspire to wear their clothing even though I may pick something up there from time to time... like a couple of flashlights.

I like aspirational shopping and QVC rarely ever has anything aspirational. Years ago when they had some better products from vendors I liked from brick and mortar stores but now not so much. I think selling your wares on a home shopping channel is almost like the kiss of death to your clientele who do buy from high end stores. The name recognition from having sold on home shopping channels kind of destroys the exclusivity.

So, no, I don't take any offense at the sales spiel that QVC hosts so desperately use to sell, sell, sell. It's just what retail is usually about.