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Valued Contributor
Posts: 598
Registered: ‎06-10-2015

Curious - average age of the QVC customer

What is the average age of the Q customer base? My guess is 70-75 based on the majority of items presented, it seems that most items are geared towards a more "mature" crowd.......

I'm between 55-60 and am starting to feel too young to shop here .... which is really kind of funny LOL ( at least to me ) 

 

 

Honored Contributor
Posts: 22,684
Registered: ‎01-10-2013

Re: Curious - average age of the QVC customer

I'm 71, and, I started very early on...

Happy New Year 2023

Respected Contributor
Posts: 3,337
Registered: ‎12-27-2010

Re: Curious - average age of the QVC customer


@wifey2qt wrote:

What is the average age of the Q customer base? My guess is 70-75 based on the majority of items presented, it seems that most items are geared towards a more "mature" crowd.......

I'm between 55-60 and am starting to feel too young to shop here .... which is really kind of funny LOL ( at least to me ) 

 

 


Since no one here works for Qurate in the marketing analytics dept., there will not be a real answer, only speculation from armchair QVC executives. 

Honored Contributor
Posts: 9,974
Registered: ‎09-16-2010

Re: Curious - average age of the QVC customer

I am 68 and started in 1987. My QVC shopping has really decreased with only two purchases in 2022. I do a lot of shopping on line but also a lot of research for the best deal and looking for free shipping and discount coupons.

Honored Contributor
Posts: 20,739
Registered: ‎10-04-2010

Re: Curious - average age of the QVC customer

75

 

who said that?   LOL

Honored Contributor
Posts: 20,577
Registered: ‎10-25-2010

Re: Curious - average age of the QVC customer

[ Edited ]

Since  QVC doesn't ask your DOB when you order or open an account, I doubt anyone can answer this question.

 

I would guess an older customer makes up the bulk of QVC's sales though.

 

I do know that my children....in their 40's never shop at QVC or any other shopping channel or even admit something they have was purchased there if it was gifted to them.

i don't see shopping channel companies having a great future.  They do not appeal to the younger crowd. 

 

 

 

Respected Contributor
Posts: 4,532
Registered: ‎03-11-2010

Re: Curious - average age of the QVC customer


@LizzieInSRQ wrote:

@wifey2qt wrote:

What is the average age of the Q customer base? My guess is 70-75 based on the majority of items presented, it seems that most items are geared towards a more "mature" crowd.......

I'm between 55-60 and am starting to feel too young to shop here .... which is really kind of funny LOL ( at least to me ) 

 

 


Since no one here works for Qurate in the marketing analytics dept., there will not be a real answer, only speculation from armchair QVC executives. 

 


This.

 

Summed up and succinctly said, @LizzieInSRQ

Honored Contributor
Posts: 14,574
Registered: ‎10-09-2012

Re: Curious - average age of the QVC customer

[ Edited ]

@wifey2qt 

Qurate is a public company.  Yes, you can find that out.  They publish their financials and all investor relations information online.

 

All you have to do is look up their 2022 Investor Presentation, right from either the QVC or HSN webpage at the bottom where they have links to Qurate.

 

This is an excerpt from Qurate's Liberty Investor Meeting presentation:

 

Knowing the Core Customer We Serve


THE QVC & HSN CORE CUSTOMER


• Loves to shop
Avg. age low 60’s; new customers slightly younger 53 – 57
• More affluent
• Grown children who are out of house, many have grandchildren
• Regaining their time, can focus on shopping for themselves and their family
• Age ~35 is sweet spot for improvements in consideration

 

 

When a simple question is posted, sometimes the answer is right in front of us.  

Honored Contributor
Posts: 12,101
Registered: ‎03-09-2010

Re: Curious - average age of the QVC customer


@wifey2qt wrote:

What is the average age of the Q customer base? My guess is 70-75 based on the majority of items presented, it seems that most items are geared towards a more "mature" crowd.......

I'm between 55-60 and am starting to feel too young to shop here .... which is really kind of funny LOL ( at least to me ) 

 

 


 

I'm almost 69 and feel too young to shop here.  Most people my age and older don't want polyester clothes, tons of spandex, gawdy prints, etc.  

 

People of all ages do buy polyester clothes but I sure don't see much of it around here.

 

Q goes for cheap instead of quality. Polyester is cheap and it's  still polyester no matter what cute name SG or others give it. To me, it's like wearing a plastic bag. 

 

 

Honored Contributor
Posts: 10,034
Registered: ‎02-07-2011

Re: Curious - average age of the QVC customer

And I wonder what the average income is of those on these forums.