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12-28-2022 04:40 AM
What is the average age of the Q customer base? My guess is 70-75 based on the majority of items presented, it seems that most items are geared towards a more "mature" crowd.......
I'm between 55-60 and am starting to feel too young to shop here .... which is really kind of funny LOL ( at least to me )
12-28-2022 04:43 AM
I'm 71, and, I started very early on...
12-28-2022 05:50 AM
@wifey2qt wrote:What is the average age of the Q customer base? My guess is 70-75 based on the majority of items presented, it seems that most items are geared towards a more "mature" crowd.......
I'm between 55-60 and am starting to feel too young to shop here .... which is really kind of funny LOL ( at least to me )
Since no one here works for Qurate in the marketing analytics dept., there will not be a real answer, only speculation from armchair QVC executives.
12-28-2022 06:11 AM
I am 68 and started in 1987. My QVC shopping has really decreased with only two purchases in 2022. I do a lot of shopping on line but also a lot of research for the best deal and looking for free shipping and discount coupons.
12-28-2022 06:20 AM
75
who said that? LOL
12-28-2022 06:55 AM - edited 12-28-2022 08:37 AM
Since QVC doesn't ask your DOB when you order or open an account, I doubt anyone can answer this question.
I would guess an older customer makes up the bulk of QVC's sales though.
I do know that my children....in their 40's never shop at QVC or any other shopping channel or even admit something they have was purchased there if it was gifted to them.
i don't see shopping channel companies having a great future. They do not appeal to the younger crowd.
12-28-2022 06:58 AM
@LizzieInSRQ wrote:
@wifey2qt wrote:What is the average age of the Q customer base? My guess is 70-75 based on the majority of items presented, it seems that most items are geared towards a more "mature" crowd.......
I'm between 55-60 and am starting to feel too young to shop here .... which is really kind of funny LOL ( at least to me )
Since no one here works for Qurate in the marketing analytics dept., there will not be a real answer, only speculation from armchair QVC executives.
This.
Summed up and succinctly said, @LizzieInSRQ.
12-28-2022 07:20 AM - edited 12-28-2022 07:33 AM
Qurate is a public company. Yes, you can find that out. They publish their financials and all investor relations information online.
All you have to do is look up their 2022 Investor Presentation, right from either the QVC or HSN webpage at the bottom where they have links to Qurate.
This is an excerpt from Qurate's Liberty Investor Meeting presentation:
Knowing the Core Customer We Serve
THE QVC & HSN CORE CUSTOMER
• Loves to shop
• Avg. age low 60’s; new customers slightly younger 53 – 57
• More affluent
• Grown children who are out of house, many have grandchildren
• Regaining their time, can focus on shopping for themselves and their family
• Age ~35 is sweet spot for improvements in consideration
When a simple question is posted, sometimes the answer is right in front of us.
12-28-2022 07:42 AM
@wifey2qt wrote:What is the average age of the Q customer base? My guess is 70-75 based on the majority of items presented, it seems that most items are geared towards a more "mature" crowd.......
I'm between 55-60 and am starting to feel too young to shop here .... which is really kind of funny LOL ( at least to me )
I'm almost 69 and feel too young to shop here. Most people my age and older don't want polyester clothes, tons of spandex, gawdy prints, etc.
People of all ages do buy polyester clothes but I sure don't see much of it around here.
Q goes for cheap instead of quality. Polyester is cheap and it's still polyester no matter what cute name SG or others give it. To me, it's like wearing a plastic bag.
12-28-2022 07:54 AM
And I wonder what the average income is of those on these forums.
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