Community Chat

[Lila Belle]

Hmmm:

QVC: America’s favorite shopping channel was criticized for having 20 different price categories, such as the “QVC Price,” “Today’s Special Value,” the “Event Price,” “While Supplies Last,” “Last Clicks,” and “Clearance Price,” just to name a few. “It’s hard to tell whether you’re getting a great deal or a great spiel.”

<h2>QVC</h2>

You’d think price transparency would be a good thing. But in the case of the home-shopping juggernaut QVC, there are so many categories of prices that it’s hard to tell whether you’re getting a great deal or a great spiel. QVC prices goods 20 different ways. For example, there’s the “QVC Price,” also known as the everyday great price, “Today’s Special Value,” a steep one-day markdown, the “Event Price,” another temporary deal, and “While Supplies Last Price,” identifying big savings on items in relatively short supply. Then there’s the “Last Clicks” category, featuring a limited quantity of leftovers priced to sell, which is not to be confused with “Clearance Price” products, whose prices have been reduced to make room for new inventory. That’s only six of the categories.