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04-09-2015 12:01 PM
04-09-2015 12:05 PM
I don't like it either. Put your drawers on people!
04-09-2015 12:36 PM
A bunch of BFs get together every month for cards and drinks and once we had the commando discussion. I was surprised at how many ladies do indeed not use panties on a regular basis, including work. That said, I don't like the commercials.
04-09-2015 12:46 PM
The ad is in VERY poor taste!
04-09-2015 12:49 PM
Tasteless and very annoying! Who thinks of these ad campaigns?
04-09-2015 12:57 PM
The goal of any effective advertising campaign is to be noticed, discussed, and remembered. Looks like this one is working.
04-09-2015 01:06 PM
Well their goal should also be for us to want to try their product. I notice, discuss (sometimes) and remember NOT to buy it.
04-09-2015 01:31 PM
On 4/9/2015 Junebug54 said:Well their goal should also be for us to want to try their product. I notice, discuss (sometimes) and remember NOT to buy it.
You're right. Contrary to popular belief, the goal of most product advertising is SALES. If the ads or commercials only get talked about but don't result in an increase in sales of the product or service, then the campaign has failed.
Increasing brand awareness or positioning is about the only time that ads or commercials don't specifically aim for sales.
04-09-2015 01:35 PM
I have not seen this ad but it's interesting the degree of off-putting that the commando visual invokes.
Skeery stuff.
04-09-2015 01:38 PM
I have a healthy sense of humor and found the commercial vulgar.
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