@stevieb wrote:
Mr. George might be saying now that QVC is not competing with Amazon, probably because he knows he can't, but I do believe he has thrown that name, and a few other somewhat ridiculous comparisons, out in press releases of the past...
@stevieb
Oh yes, I remember those interviews when Mikey threw down the gauntlet and made a challenge to Amazon (one of the more memorable lines was , "well if a customer likes cheap stuff they can shop Amazon" and by "cheap" he wasnt referring to price---I think he was putting Amazon on the same level as Wally World....what a mistake....LOL) ............but as time progressed I think even he threw out the white flag and surrendered and finally reality struck and he realized he cant compete with them.............
I thought you'd get a kick out of this article...............:
At a time when fewer people are subscribing to cable, QVC says viewership is still rising.
QVC's business model counts on getting just enough viewers who may be tuning in throughout the day or unwinding at night to make impulsive purchases. The company say 87% of its U.S. customers are women, 88% are homeowners, and the average age ranges between 35 and 64 years.
It is a formula that Chief Executive Mike George argues can help QVC hold on to its retailing niche in an age of immediacy, where shoppers can find and buy most anything they want with a few taps on a phone.
"We're going to try to find 120 to 140 items every day where we think we can tell compelling stories and inspire you to consider it," Mr. George said in an interview at the company's headquarters and broadcast studio here. Once shoppers start buying from QVC, their habits are remarkably steady; on average, its customers have bought 24 items a year in each of the last five years.
Mr. George says the latest sales drop was caused by unusual issues. Department stores offered more promotions last summer. Round-the-clock election coverage and even the Summer Olympics competed for attention from viewers who otherwise may have been watching QVC. There were also problems with specific brands. Its haircare business was hurt after a major brand, Wen, came under a probe. While QVC didn't stock the specific products named in the investigation, all of the brand's products took a hit.
Meanwhile, big sellers, such as Keurig coffee machines and Vitamix blenders, had few new products to launch.
Competitors, meanwhile, have encroached into QVC's turf. Since March, Amazon has broadcast a live webcast on weeknights where hosts highlight beauty products and fashion apparel sold on its site. Mr. George rebuts the effect of that move, adding that if Amazon was behind QVC's recent sales decline, the slump wouldn't have materialized so suddenly. He sees Amazon's foray into live shows as an attempt to establish itself as a stronger fashion authority with younger consumers rather than the product curation that QVC does. "I never discount Amazon on anything, but I don't think they're trying to do what we do," Mr. George said.
https://www.gfmag.com/topics/syndicate/39239959-is-there-time-for-qvc-in-the-age-of-amazon
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