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Close your eyes and think about the word: glamour.

What comes to mind? When we think about glamour, we often associate this word with stardom, updos and fancy gowns. I’m here to talk about glamour today. Better yet, glamour, everyday.

While we can be inspired by glamorous occasions and enjoy getting all decked out, the truth is for most of us, times to “get glam” are few and far between. Why should we wait for fancy events to feel fabulous? Instead, what if we brought more glamour into our everyday lives?

Glamour is a way of life. It’s creating an environment where everything is beautiful — from how you dress and what you cook for dinner to the way you keep your home — and the way you treat yourself. It’s like mindfulness, with a dose of sparkle! It’s paying attention to the details of life that may seem insignificant, but can actually have a profound impact on the way you feel, here and now.

Taking the time to dress up in the morning, putting fresh flowers in our homes and having a beautiful keychain for our keys can really transform our energy and make us feel special. Why? So that we can show up wholeheartedly for those we love, through the good times and the bad — and take in all of the beauty that surrounds us, which we often overlook!

I feel most glamorous when I’m rested, when I take the extra 10 minutes to think about how I’ll dress for the day and what will not only look nice, but really, what will make me feel good! And it often changes. Sometimes it’s a pair of my jeans with a fierce pair of heels and other times, it’s a big cozy sweater with ponte pants and sneakers. I often think glamour is in the details and the behind-the-scenes tasks that lead to the outcomes we remember. I make sure everything is taken care of and my space is clean — and then I love to add the sparkle!

The truth is, modern glamour is so much more than aesthetics. My favorite person in the whole world is my late grandmother, Tressie Demarest. She used to say, “pretty is as pretty does” and it’s something I will never forget. Glamour today is nothing without kindness.

The most elegant women I know shine from the inside out. They treat others with respect and radiate confidence and wellbeing. They have compassion for all and are present and consciousness in work and daily life. They show up time and time again with passion, creativity and optimism. And boy, do they look good while doing so!

All year long, we’re going to explore and redefine the concept of glamour today, through a series we call Everyday Glamour. Each month, we’ll dive into one of twelve key qualities that real, inspiring women embody — ranging from Wellbeing and Creativity to Compassion and Fearlessness. We’ll feature everyday women that represent these qualities, and female movers and shakers that are driving change across many different industries. Redefining and shining light on glamour is not something one person alone can do. It’s an amazing opportunity we’ll do together.

To kick off Everyday Glamour, this month we’ll explore Feeling Glamorous and share stories, new styles and tips to help you bring more glam into your everyday life. To get started, I’ll leave you with my favorite piece of advice that also came to me from Grandma Tressie:

Surround yourself with people that inspire you. Take 10 extra minutes to pick out an outfit that makes you feel great. Put on that lipstick! Pay attention to your surroundings. Live in the moment. And if you forget to do these things today, tomorrow is a new day.

Xo,

Laurie