Q & A for The Heritage Collection from LCNY.

by ‎08-11-2015 04:53 PM - edited ‎08-11-2015 05:21 PM

Q: Tell us the story of the brand

A: The Liz Claiborne Heritage Collection is part of the Liz Claiborne New York brand, which celebrates the incredible design legacy of Liz Claiborne, in a modern way. The collection includes elevated iconic American sportswear in traditional styles updated for the present and future, meant to enhance the customer’s experience with the Liz Claiborne New York brand overall.


Q: How would you describe your design aesthetic?

A: This collection offers elevated designs meant to complement the larger Liz Claiborne New York brand. While using signature prints and patterns, it introduces more tailored silhouettes and special materials and trims.




Q: Describe your customer and her personal style.

A: The Heritage Collection customer has a classic American sportswear sensibility. She likes sophisticated separates and the ability to mix and match pieces within the collection.


Q: What is the “fit” of your brand? What are your most common silhouettes?

A: This collection introduces more tailored pieces. Common silhouettes include blazers, jackets, sweaters, cardigan, blouses, and dresses.




Q: What are your favorite fabrics and why?

A: Our favorites include leather, classic suiting fabrics, and elevated yarns (wool and cashmere blends).


Q: Any niche design details?

A: The collection is identified by an updated Liz Claiborne New York logo, created in red – Liz’s favorite color. Other niche details include signature trims, zipper pulls, and new buttons and linings.




Q: Name a few of your fashion industry accolades.

A: As the most successful apparel designer in America for women, Liz Claiborne was the first woman to found a company that landed on the Fortune 500 list (1985). She received a CFDA Award in 1986. Liz Claiborne is also known for changing the way clothes were sold. She introduced the concept of “outfits” and insisted her collection be displayed in its entirety, separately from other brands, as seen today in department stores.


Q: How does your brand differ from other QVC brands?

A: The Heritage collection, as part of the greater Liz Claiborne New York brand, is the only brand on QVC that draws on a legacy of over 40 years. ‘Heritage’ refers to something inherited from the past, handed down by tradition and updated for the present and future. There is always a shared link from present to the legacy of the past, through design. The Heritage collection is meant to complement the entire Liz Claiborne New York brand, while offering elevated pieces that truly delve into the brand’s legacy.


Q: Is the brand exclusive to QVC?

A: Yes.


Q:  What words describe your brand?

A: Sophisticated Classics, American, Legacy, Elevated, Feminine, Smart