My QVC Instagram Takeover

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Dear tartelettes,

I want to thank each and every one of you for tuning in last week to see tarte's “Treat Yourself to Gorgeous 28-Piece Color Collection." This limited-edition QVC holiday exclusive was so loved that we sold out within 24 hours. Wow! Thank you all so much for the tarte love! It means so much to me. I know that with this gorgeous collection (one that's packed with pure ingredients), there'll be no shortage of smiles this season...whether you decide to treat yourself or a loved one!

Speaking of "treats," I perhaps received the biggest treat of all when the super-glamorous Naomi from QVC asked me to take over QVC’s Instagram and Twitter accounts for 24 hours to share my stories from my day at QVC. If you were plugged into social that day, you probably checked out snapshots of my shoe selection, model prep time, exciting moments before going on air, and even quiet moments off air when I was roaming the halls, sneaking in a healthy snack, or (to my surprise) finding a bouquet of flowers from Scott in my dressing room. I even had the opportunity to connect and meet some of you during a live Q&A on Instagram! How fun was that?

For those of you who missed the show or want to connect again, please check out photos from our TSV^SM day at QVC below! I hope I have this wonderful opportunity again and get to meet more of you very soon!

Until then, please keep in touch, tartelettes, by following me on Facebook, Instagram, and Twitter.

Xo,

—Maureen Kelly

Maureen + the tartelettes from tarte cosmetics are taking over our Instagram for the next 24 hours! It's going to be an amazing day!

Maureen here from tarte cosmetics. We're on in 5! Be sure to tune in tartelettes!

Shawn just called it the kit of all kits! Maureen is bringing you tarte's treat yourself to gorgeous 28-piece set with today's TSV. Raise your hand if you're watching tonight!

This is your New Year's Eve mascara! Want sky high lashes as you count down to 2013? Our carbon black lights, camera, lashes by is sure to get you a few winks!

1, 2, 3, 4! Ah, ah, ah! That's 4 for the count in this fantastic foursome Amazonian clay 12-hour blush set.

Did someone say 3 gifts in 1? 3 pure Maracuja oil rollerballs come in this glamorous Holiday set by tarte cosmetics. 1 for you and 2 for your friends. Who would you give the gift of glowing skin to?

Are you tuning in now? Want to see those smolderEYES Amazonian clay waterproof liners searched up close?

We're asking the models on set what they're treating themselves to this Holiday in between shows. Shanna is treating herself to an iPad! Good pick Shanna!

Crystal touching up her makeup behind-the-scenes with tarte cosmetics.

Scenes from my dressing room... What necklace do you want to see me wear? tarte is back on at 3AM. Tune in if you’re awake! xo, MK

Good Morning, tartelettes! Here’s a little behind-the-scenes #TreatYourself snapshot! We're on again LIVE now and then for a whole hour at 10AM. See you then! Xo, MK

Lovely ladies all wearing tarte cosmetics’ #TreatYourself 28-piece set!

Good Morning, tartelettes! Up and at ‘em in the makeup chair. Today is 11.28.12, the day we've been counting down to! Our #TreatYourself TSV is here. See you soon on QVC! Xo, MK

We like to call this "bow & go". Give the tarte cosmetics 28-piece #TSV as 1 massive gift or break apart into 3! 3 gifts for $49.98 ( that's a $244 VALUE).

Here's a little swatch station to show you all the shades in ours 28-piece #TreatYourself TSV. That's 28 everyday (AM-PM) super wearable shades.

Time for a healthy morning snack with my team before we're back on at 10AM! See you then! Xo, Maureen

Our TSV has an adorable "TO: & FROM:" for you to fill in on the back to make gifting a little more personal. Of course I am in the green room having fun with my Sharpie on the back!

Maureen is on set! We're on for an entire hour QVC! Tune in to see tarte cosmetics NOW!

Stocking stuffers? Check! This pure Maracuja oil rollerball set will have you covered this season. PS: it's EXCLUSIVE to QVC!

This is one of the many reasons I love my QVC family! Thank you for making recycling easy breezy when the tarte team is here! Xo

Getting mic'd up. "Is this thing on?" Xo, MK

Maureen & QVC socialite Naomi treating each other to gorgeous!

We're inching up to the evening shows here on the east coast. Time to pick out some shoes for the PM shows! Leaning towards the sparkly ones! Xo, Maureen

Want to send Santa a "subtle hint"? Tag your sweetie on Instagram in this pic and he'll know to treat you to this amazing set available only at QVC! Dear Santa…Xo, Maureen

I snuck in to listen to the Mannheim Steamroller Orchestra at QVC to listen to a little Holiday music. It's my favorite time of the year!!! Xo, Maureen

tarte cosmetics is back on with the Treat Yourself to Gorgeous TSV! By a show of ,who has treated themselves today? Xo, the tarte team

Time to #TreatYourself! All of it for under $50?!?!?!

Maureen named all the shadows inside Today's Special Value after the sweet little indulgences in life. What’s your favorite shade name?

What shade will you wear under the mistletoe? Xo, Maureen

The super talented Tony from tarte cosmetics doing last minute touch ups before tarte goes on for the very last time! Don't forget to #TreatYourself to the TSV! Xo, Maureen

A little something from Scott waiting for me in my dressing room. -Maureen

Our last hour show is on NOW! Naturally, we decided to kick it off with a bang! Tune in to get the TSV before it’s all gone! Xo, Maureen

Dear tartelettes, THIS is the eye cream sample you received in the last tarte cosmetics TSV. You asked when it would be back... IT'S BACK! Tune in now! Xo, team tarte

Dear QVC Family, THANK YOU. Thank you for hosting our #TreatYourself TSV. Thank you to the amazing viewers who tuned in! Thank you to everyone who tried tarte for the first time. Thank you to our tartelettes who tune in again and again. Thank you to all the hosts! Thank you to my amazing team in NYC. Thanks to those who called in! Thank you to the awesome crew at QVC!! Thank you to my family for all your love and support. Thank you to Naomi for letting me take over the QVC Instagram! (So FUN!) Already, I can't wait to be back!!! Don't forget to treat yourself this Holiday, I hope it's a wonderful one for you all! Xo, Maureen Kelly