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[#1]

Spring is finally here and we’re welcoming the season with fresh new colors, prints, trims and updates to some of my favorite designs features. Lace has become a signature design element of LOGO and I love everything about it ­– the perfect complement for a cool masculine/feminine mix. All the details that go into the delicate fabric, seeing these intricate threads with the plaiting…and knotting…and looping…and twisting all coming together to create the most gorgeous patterns!

It is just such a timeless element that adds a little extra and takes a simple piece to the next level. For our March TSV (A288817: French Terry Zip Front Cardigan with Lace Back), I’m so excited to share our own LOGO take on modernizing lace; we’ve created the freshest and truly unique pattern that’s one of a kind!  

I search high and low for the PERFECT lace to complement each LOGO piece. For this cardigan, I love the web-like forms that make up the back lace – all the little triangles, squares, and circles come together to create this INCERDIBLE geometric pattern. This is definitely not your usual grandmother’s lace! It’s a cool spin on lace with an edgier take, the #LOGOFIED way of taking a classic design element and making it strong and interesting.

Gorgeous design does not mean forgetting about comfort and that’s why I decided to pair this beautiful lace back with our signature French Terry. You have all raved about how luxurious this fabric feels with its forgiving relaxed fit and buttery soft texture. As women on the go, we also need functionality in our clothing and that means even the smallest details like a zip front closure with fabric pull, rounded V-neck, long sleeves, two-side entry pockets, back yoke with shirring, slight hi-low hem are purposely there for added wearing ease.

And we just can’t start the season off without introducing a fresh and bright color palette! Take your pick of soft neutrals like Blackberry and Antique White or some punchier colors inspired by spring flowers: Colonial Blue, Coral Blush and Banana Cream.

Pairs easily with an easy pair of jeans or casually draped over a dress.

It’s gonna be a MAJOR spring with lots of fun and stylish times ahead at QVC, hope you all join us!!!

xx Lori

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