Blogs

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Hi, IT Girls! 

We believe great makeup can give you great-looking skin…and lashes…and brows…and lips! At IT Cosmetics, our mission is to create products that are game-changing in their innovation and technology, but even more importantly, when in the hands of real women everywhere become life-changing for their results!

This collection, these Top 5 Superstars and More, is a true gift, something you will be proud to give, to share with the superstars in your life.  Or, if you step back and realize how wonderful you are, how much you do every single day, it is the perfect way to treat yourself and to make feeling your most beautiful a priority each and every day this holiday season and all throughout the new year!  You deserve IT!  We’ve never put these superstar products together before and are so excited to have this collection just in time for the holidays!

Imagine…Skin-loving full coverage that looks like your skin but better to the look of real brow hair (even if you have none!) , these five problem-solving products, plus one brand new innovation, do more than just conceal your beauty issues, they truly reveal your most beautiful you!

Your Superstar #1  When Bye Bye Under Eye Full Coverage Anti-Aging Concealer won the Customer Choice Beauty Award this year (NEED CATEGORY), I was completely overwhelmed. When I first came to QVC, my dream was for you to try Bye Bye Under Eye.  But for you to vote for it as your favorite concealer 5 years in a row, it is the greatest honor we can imagine!  IT Cosmetics began with one product, with Bye Bye Under Eye. It promised full coverage without creasing, cracking or making you look older.  Thank you for trying IT.  For believing in IT.  And for trusting IT.

Your Superstar #2 One of the hardest things to replicate, to capture, to experience in beauty is that lit-from-within glow , that lit-from within-glow that looks like your skin and enhances your natural beauty.  It took years to develop but the time was well spent – Celebration Foundation Illumination is your 30 seconds to flawless, giving you full coverage with this kiss of radiance, of youth.  Great skin is so more than flawless even coverage.  Beautiful skin also has the look of light.  Both are captured in Celebration Foundation Illumination, your full coverage, super-hydrating powder foundation!

Your Superstar #3 The Perfect Pink…Je Ne Sais Quoi is your perfect soft pink, brightening your complexion while nourishing your lips.  Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment increases hydration and showcases your flushed lip color. The proprietary Vitality Lip Flush Technology reacts with the warmth of your lips and your own chemistry to impart a soft flush of your-lips-but-better color that lasts! Your smile deserves it!

Your Superstar #4 - And for all of the women who are Superheroes and superstars in your life, You can give the gift of incredible lashes with Super Length, Super Volume, Super Elastic Stretch – and in a test, shown to increase the look of lash volume by an average of 500% in just one coat with Superhero Elastic Stretch Volumizing Mascara! We were so honored to be awarded the Customer Choice Beauty Award for Best Mascara! And unlike most mascara brushes that only have one length of bristle, the superhero lash-changing power brush has bristles cut at all different lengths so it’s designed to coat every single individual lash no matter where they are in their life cycle – from your shortest lashes to the very longest – no lash is every left behind!  Super black and ophthalmologist tested, this truly is SUPERHERO POWER for your lashes and for every superhero on your holiday list!

Your Superstar #5 Your single most powerful feature?  Your Eyebrows!  They are your only feature that give you your frame of symmetry and symmetry is what equates to beauty in the human eye.  So the simple step of doing your brows instantly makes the most of your natural beauty, your natural face shape!  It has been such an honor to receive the Customer Choice Beauty Award for Best Brow four times for Brow Power Universal Eyebrow Pencil!  You have said this is a true Superstar!

And to make this Superstar collection even more special, we are including the brand new Heavenly Skin Full Coverage Foundation Brush -  a true brush innovation that gives you even more flawless results from your foundation.  Even more skin-loving and custom-cut to the do the work for you, this brush features a brand new dual technology. The super-soft, skin-loving brush hairs are cut in levels, tightly layered in a swirl pattern to effortlessly and instantly blend your foundation. The brush is thicker at the bottom and thinner at the top, allowing you to decide how much coverage your brush applies. The firmer you press during application, the fuller the coverage! Plus the luxe plush heavenly skin hairs reach every curve of the face, giving you flawless application like never before! I can’t wait for you to experience how amazing these heavenly skin brushes feel!

This holiday season and every season, you deserve your most beautiful-looking skin, lashes, brows and lips – Your Top 5 Superstars and More is perfect to give to the superstars in your life…including YOU! Thank you for trusting your beauty to IT!  All IT Girls are Superstars!  All IT Girls are beautiful. YOU are beautiful.  You are IT!

XOXO

Jamie