Blogs

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Hi, IT Girls!

From the very beginning, the two words “Bye Bye” have been at the heart of IT Cosmetics. From Bye Bye Under Eye to Bye Bye Makeup to Bye Bye Pores to Bye Bye Lines…those two words mean results you can see, a reflection of you that you love, and skin that reveals your most beautiful you! Bye Bye Breakthroughs is a collection of FIVE game changing products in the beauty industry. But even more importantly, these are products that you have said are life-changing, helping you look and feel your most beautiful.

Did you know that for the first seven years of IT Cosmetics, the #1 question that IT Girls asked was “when are you going to create skin care?” It took us seven years to develop our first cleanser, eight years to develop our first serum but it was worth the wait…why? Because they work, giving you powerful, visible results, even if you have sensitive skin like I do!

For the first time ever in a Today’s Special Value, experience the most powerful skin care in the entire line! Bye Bye Lines Anti-Aging Serum Concentrate is truly all about giving you your most beautiful skin ever! When you touch Bye Bye Lines to your skin, it feels unlike anything you have ever felt before. Bye Bye Lines serum is developed and clinically tested to give you 10 powerful anti-aging results in as little as 10 days!  It is clinically shown to reduce the appearance of fine lines and wrinkles AND clinically shown improvement in your skin’s texture, radiance and moisture! 

When you see someone with truly beautiful skin, there is a light, a luminosity that seems to come from within! We’ve captured that look of light in two innovative formulations that have been created to give you the look of your most beautiful skin without glitter or shimmer, just your lit-from-within glow.

Bye Bye Under Eye Illumination is your full coverage, anti-aging concealer that covers absolutely everything and anything but never creases, never cracks – it actually makes you look younger instead of older! Infused with Drops of Light technology, your skin looks brighter and more radiant!

With Bye Bye Under Eye Concealer, a little bit goes a long way! Just warm up a tiny bit and smooth it over anywhere where you need coverage - whether it’s dark circles, redness, hyperpigmentation, tattoos –or you can even use it as your all-over foundation. Plus you’re treating your skin to anti-aging hydrolyzed collagen, peptides, niacin, hyaluronic acid, plus anti-oxidants!  The beautiful radiant Illumination is super subtle but adds a natural brightness to your skin that brings the attention to YOU, not your makeup.  And we are introducing two new shades for your perfect match!

BRAND NEW and so exciting – Bye Bye Pores Pressed Illumination is here and it makes the look of your pores disappear! We’ve taken the IT Girl Favorite Bye Bye Pores Finishing Powder and infused Drops of Light technology, giving your skin a subtle radiance and lit-from-within glow without glitter or shimmer! As you buff over your bare skin or as your final step in to set your makeup, you’ll optically blur away the look of pores and imperfections with a talc-free powder that will float on the surface of your skin, never settling into fine lines and wrinkles. Completely translucent, perfect for all skin tones, and powered by anti-aging silk, hydrolyzed collagen, anti-oxidants and peptides, Bye Bye Pores Pressed Illumination is your airbrushed radiant skin in a compact!  And with your custom-cut, super-soft Heavenly Skin Bye Bye Pores Powder Brush, application is effortless!

And whether you wear makeup every day or you just want to completely cleanse your skin without leaving it feeling stripped, Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm is your hydrating, sulfate-free cleanser, your purifying instant makeup remover, and your anti-aging skin softening serum all in one step! 

This revolutionary, fast acting cleansing balm instantly melts and removes all traces of makeup, even long-wear waterproof makeup and impurities without drying or irritating skin.  And it is perfect for all skin types, even the most sensitive and leaves your skin instantly hydrated and supple.

We want each and every day to be your most beautiful.  We want your every day to begin and end with IT!  Because you are beautiful.  You are IT.

XOXO

Jamie