Fragrance Memories

by Fresh on ‎07-29-2013 03:09 PM

I can trace my love of fragrance back to my earliest memories. Growing up in Communist Russia, the only fragrance available was "Red Moscow." Only the bravest women would find a way to get their hands on a forbidden French fragrance, my mother included. When I was just 6 years old, I remember going to the black market with my mother so she could get a French fragrance. It amazed me how much she was willing to risk to buy the perfume. It was a defining moment in my life. I realized the importance fragrance plays in people’s lives and how it can instantly make them happy and feel special.

The idea that any woman could feel beautiful through fragrance had a lasting impression on me. Fragrance became my artistic mediumthe way I experience the world and organize my memories, each fragrance a chapter of my sensorial diary. For my latest scent, Fresh Life Eau de Parfum, I was inspired by the memory of a very special summertime moment:

I awoke in the early morning to the damp earth, cool and breathing beneath my toes. The fog curls across the pond like the softest cloud; the air is infused with a sweetness. As the rising sun spins everything into sparkling silk, I walk quietly into velvety water, taking care not to disturb the purity of this still moment. As I swim, I imagine that I am flying. The water is my blue sky, full of hope and possibilities. I am revived. I am reinvigorated. I am Fresh.

fresh life

 Earth is my scented bed: velvet bergamot, vanilla grass, dreamy cypress


Air is infused with a sweetness: grapefruit, lilac leaves, transparent magnolia


Sun is sparkling silk: silk amber, warm orange, tonka flowers


Water is my blue sky: sweet cucumber, sparkling moss, morning dew



What are your strongest memories attached to a fragrance or scent?


Lev Glazman

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