What happened in 2016?

monicakm · ‎03-16-2010

I have heard so many Beauty influencers on YouTube refer to a makeup look or trend as "like it's 2016". I didn't go bananas with makeup until 2019-20. I've been wearing makeup since I was 13 to 14 but during covid is when my obsession really took off. I just don't know what the reference to 2016 is about.

shoekitty · ‎03-10-2010

@monicakm if you go online and key in about the term 2016 in make up. comes up with basically lot more make up. Matte lipstick, it said get out the eyebrow stuff, etc. maybe more contour make up. I am not a big make up person, or colored eye shadow person. I like more natural look. Sort of the Bobbi Brown look. But I am 77 and been there , done that.

“sometimes you have to bite your upper lip and put sunglasses on”….Bob Dylan

shoekitty · ‎03-10-2010

@monicakm found this online

Kaitlin Rinehart, Vice President of Merchandising at Ulta beauty, has noticed a shift (or rather a boomerang) in the shopping habits of the modern consumer. “While the way our guests engage with beauty continues to evolve, some trends from 2016 are resurfacing in exciting ways,” says Rinehart. “Back then, bold, brushed-up brows, matte lips, contoured faces, and richly pigmented eye shadowdominated social feeds and runways. Today, guests are revisiting these iconic looks, but with a modern twist—think softer edges, blurred lips, and multidimensional eye looks.”

“sometimes you have to bite your upper lip and put sunglasses on”….Bob Dylan

monicakm · ‎03-16-2010

@shoekitty

Thanks so much for the sleuthing. That makes sense in the context that I've come across several times.

Shanus · ‎05-17-2010

@shoekitty wrote:
@monicakm if you go online and key in about the term 2016 in make up. comes up with basically lot more make up. Matte lipstick, it said get out the eyebrow stuff, etc. maybe more contour make up. I am not a big make up person, or colored eye shadow person. I like more natural look. Sort of the Bobbi Brown look. But I am 77 and been there , done that.

@shoekitty @monicakm I don't know what they mean by 2016 makeup and have really never marked or remember the years by makeup worn except the 90's makeup which was what I called "model makeup"...over done lip liner, bright lips or very nude/white lips, etc.

In 1995, Lauder purchased Bobbi Brown and the look became less natural as years went on and she left. We all got disgusted as he introduced brighter colors and glitter.

I think Covid really marked the big makeup "changer"....

Many women decided to use less makeup and got used to how they look...couldn't go anywhere and the masks rubbed off most of it anyway. Skincare became more important as almost bare faces was "the look". Some women stopped dying hair (if they didn't have a supply of boxed dye) as salons were closed.

I rarely see fully made up women here, but it's a college town and more low key. Lip gloss and that's about it. When I visit my family in a large city about 3 hrs. away, the women are are more "done up"...makeup, clothing and jewelry.

monicakm · ‎03-16-2010

@Shanus

It was funny because during covid when most other women stopped wearing makeup is when I started going bananas buying makeup.

JudyL · ‎07-11-2010

@monicakm wrote:
@Shanus

It was funny because during covid when most other women stopped wearing makeup is when I started going bananas buying makeup.

@monicakm - Me too! I worked from home for 2 years and actually had time in the morning before I had to sign in at work to put on some makeup. Didn't matter that it was just me and my cat at home, I still enjoyed playing around with it.