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Posts: 2,967
Registered: ‎05-19-2010

Viola Davis Was Just Named the Newest Face of L'Oréal Paris

L’Oréal Paris's list of brand ambassadors is a who's who of powerhouse women: Jane Fonda, Eva Longoria, Camila Cabello, Helen Mirren, and Celine Dion — to name a few.

 

The latest addition that could not be more worth it? Viola Davis.


On Tuesday, the beauty brand announced that the Oscar winner would join its already impressive league of diverse reps as its newest face. Davis is set to appear in ad campaigns for L’Oréal's Age Perfect, the brand tells Allure.

 

The actress also announced her new partnership on Instagram, alongside photos of her sporting flawless skin, a red lip, and her natural hair. "The self affirming words of, 'Because I’m worth it' have always given me chill bumps," Davis penned. "What a joy it will be to not just say them over and over again...but to spread the message of worth to women around the world. It is a gift.

 

Speaking with L’Oréal, the How to Get Away With Murder star elaborated on what it meant to her to be a beauty ambassador at the age of 54.

 

"As someone who is, self-proclaimed, not a "classic" beauty, my ultimate hope is that women out there are inspired by my image," she said, per a press release. "I hope to convey that there is beauty to every age. Youthfulness is beauty in its most obvious sense, there's classical beauty, but with age and experience come confidence — and there is nothing more beautiful to radiate than that. When you reach a certain age, the playing field is leveled in terms of looks, and what you're left with is your self-worth and how you impact others. I want people to realize that this is the only thing that stands the test of time."

 

 

Viola Davis 
 
 
Respected Contributor
Posts: 2,967
Registered: ‎05-19-2010

Re: Viola Davis Was Just Named the Newest Face of L'Oréal Paris

I love her and I love her attitude.

 

She's beautiful inside and out!!

Trusted Contributor
Posts: 1,753
Registered: ‎01-23-2019

Re: Viola Davis Was Just Named the Newest Face of L'Oréal Paris

She’s gorgeous, good on her and L’Oréal.

Trusted Contributor
Posts: 1,210
Registered: ‎05-18-2015

Re: Viola Davis Was Just Named the Newest Face of L'Oréal Paris

[ Edited ]

She's beautiful, but, someone really doesn't know how to use the Smudge Tool in Photoshop. WTH did they do to her around her eyes, her mouth and along her jaw and all the way down the rest of her neck?!  Actually, all over. 

Honored Contributor
Posts: 18,405
Registered: ‎01-08-2011

Re: Viola Davis Was Just Named the Newest Face of L'Oréal Paris

She's SUCH a talented actress.  The hair style isn't particularly what I would pick.

Respected Contributor
Posts: 2,645
Registered: ‎05-08-2017

Re: Viola Davis Was Just Named the Newest Face of L'Oréal Paris

Beautiful lady.

 

I love that she went for natural hair. I'm tired of seeing naturally textured hair flat ironed or rollered into submission.

 

Let those curls rock!

Honored Contributor
Posts: 16,850
Registered: ‎07-21-2011

Re: Viola Davis Was Just Named the Newest Face of L'Oréal Paris

Good for Viola.  She will make a nice addition.

Super Contributor
Posts: 377
Registered: ‎04-16-2011

Re: Viola Davis Was Just Named the Newest Face of L'Oréal Paris

Amen for natural hair!  She looks gorgeous.

Respected Contributor
Posts: 2,051
Registered: ‎06-14-2010

Re: Viola Davis Was Just Named the Newest Face of L'Oréal Paris

Congratulations to Viola Davis, she is a great choice!  I also loved what she said at her press conference, very impressive and true!  Uplifting post, Imt !!!!

Honored Contributor
Posts: 9,054
Registered: ‎01-06-2015

Re: Viola Davis Was Just Named the Newest Face of L'Oréal Paris

Perfect choice, I admire her so much. Just Google her life story about growing up in such poverty and about what she does now to help others. Truly beautiful inside and out.

"I carry your heart, I carry it in my heart"