My theory for the shouting is that the beauty market is saturated, so they have to do more to get our attention. If they've sold 250,000 Perfect Prep Poreless Primers, how do they get us to buy more? Raise the level of animation in the presentation. If they've sold enough BE bisque to cover all the "third arms" in America, how do they get us to buy more? They have to convince us we need to keep covering that "third arm" so we need more of that product.
Since they are all doing the same thing from brand to brand, we totally know what's coming and are probably doing housework or paying more attention to our IPads than the TV. One brand has a roll up chubby lip crayon, then we all have some version of a chubby crayon, so it's not new to us anymore. How do they get us to buy another one? Get our attention away from whatever else we are doing during their presentation. One brand has the "exclusive" liquid foundation in the sponge compact, then all the brands have one, and they all claim to have this exclusive formula of foundation in the same component, but everyone already has it from another brand, so they have to be really animated to get us to budge.
There's the concealers in the tube that you squeeze out, then the concealers in the pan with the powder, then the concealers in the tube with the wand, then the concealer that squirts through the brush, and the concealers in the chubby stick - and one line will do several concealers of different types and after we've bought one or two, we know what it's going to do - how are they going to get us to buy another? Yelling, dancing, funny sayings, and twists on traditional grammar and wording. How many versions of highlighters do we need? There are only so many areas on our face to lighten and brighten, but by being louder, funnier, or different during the presentation, they think they'll convince us we need a stick that rolls up instead of a powder with a brush. I expect the next thing they'll do is the beauty form of "Brangelina", where they hybrid two products into one and start calling it bri-light so they can sell us yet another version of highlighting and brightening. Like Maureen did with "found-cealor". I can hear it now - "you're not really highlighting or brightening until you've Bri-Lighted!"
I also think the vendors must all go to "component market" every year and see the same bottle, compact, tube, roll up, double ended, or whatever the plastics companies have developed to deliver these products. Then a year or so later, they all hit the market with similar products delivered in the same component. Suddenly they are all doing gel eyeliners or chubby lip stains. How do they differentiate theirs from all the others? There's only so much you can do with a product going on the eye in a jar with a lid, or a pencil that sharpens or rolls up for the lip. The formulations can't be that much different from brand to brand, so how do they get us to buy another one? If they were calmly telling about their product, we'd be paying more attention to our laptops and the TV wouldn't grab our attention anymore - we've been hearing basically the same thing over and over for the last several years.
Don't get me wrong - I still watch and I do enjoy some of the camp and shawnisms that they all incorporate into the Q lingo. And sometimes you still get good tips and some of the goofiness is fun. Some of the hosts are better at the "entertainment" aspect of sales than others and we all have our favorite hosts and styles. I think Nancy and Antonella are truly hilarious and so is Jane Tracy, even though she's not trying to be funny with her "looking to the stars" and making paragraph long sentences laced with "my love" references. Pat Dementri is "afraid" of everything. She can't get through a presentation without telling us "don't be afraid, azzzzz well". And Mary Beth has to be sure we know "Here's the thing". It's all some form of entertainment.
Some things do really bug me. Such as, when an item is Sold Out, they say "Congratulations if you got that". They should be saying "Thank you very much if you got that". They are really congratulating themselves for selling it out, but they want us to think that we "scored". IMO, the sell outs should be followed by many thanks to all the customers who made a purchase.
And it bugs me when a caller says I bought this or that, the hosts/vendors clap like trained seals and yell Yay! as if we are in grade school and they are praising us as if we are good children.
Even though my post may seem somewhat cynical, I do watch and enjoy a lot of QVC and enjoy the beauty shows the most (and am always on my iPad, or ironing, or cleaning with Q in the background). I still learn application techniques from Laura and others, and find many of the vendors very genuine in spite of what they are probably urged to do during their presentation.
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